Anticipation is high for Keeway America, the new internal corporate-managed distributor for Keeway and Benelli in the U.S., to share when and where the newest Keeway and Benelli models will be available for enthusiasts and consumers alike. For continued transparency, here is the company’s first-quarter update.
Keeway models are arriving at dealers this month and into early April, beginning with the Versilia 150, a nostalgic scooter sure to be popular with aficionados of all ages. The touring retro Sixties 300, along with the modern-sculpted Vieste 200, will be at dealers in April, and the most-inquired about model of all, the V302C cruiser, will arrive at dealers this summer. The inviting low price points for all of these models are unchanged from the MSRPs previously revealed this winter:
- Sixties 300: $5,299
- Vieste 200: $3,399
- Versilia 150: $2,499
- V302C: $4,999.
Meanwhile, Benelli has a diverse slate of seven motorcycles for the American market, which are the adventure bikes TRK 702, TRK702X, TRK 502 and TRK 502X, plus the evocative single-cylinder Imperiale, the naked 302S and the already popular small-bore TNT 135.
The TNT 135 has arrived and is available for immediate purchase at many current Benelli dealers. Consumers should utilize Benelli’s dealer locator to find the nearest Benelli retailer to inquire about immediate availability. If you are a hardcore small-bore motorcycle enthusiast, the company also recommends checking out local small-bore groups and the nationally famous Barber Small Bore event taking place May 31 to June 2, 2024, at Barber Motorsports Park, Birmingham, Alabama. If you are eager to join the small-bore movement, anticipate details of an upcoming nationwide promotion on the current TNT 135 and the debut of a referral incentive for Benelli riders looking to share their passion.
The remaining Benelli models are still within the importation process, and the company will report each of their firm availability dates as soon as they can be confirmed. As with the Keeway models, Benelli MSRPs remain as initially reported:
- TRK 702X with wire wheels and 19-inch front tire: $8,499
- TRK 702: $7,899
- TRK 502X with wire wheels and 19-inch front tire: $6,699
- TRK 502: $6,299
- Single-cylinder Imperiale: $4,899
- Naked 302S: $4,799
- Small-bore TNT 135: $3,199.
Media rides will be arranged prior to dealer availability to provide enthusiasts with more information and trusted third-party reviews.
Keeway America is a subsidiary of Keeway Group, the sole internal corporate worldwide distributor for Benelli and Keeway Motorcycles and Scooters. Benelli and Keeway are international brands, with research and development centers located in Pesaro, Italy, and Barcelona, Spain, and with manufacturing in China. Keeway Group was founded in 1999, now celebrating its 25th anniversary. All Benelli and Keeway model distribution, sales and marketing in the U.S. are facilitated at the Keeway America offices in Frisco, Texas.
Keeway America is actively engaging independent account managers who endeavor to add premium and dynamic powersport brands to their existing portfolios. Established sales professionals are highly encouraged to contact Keeway America to discuss current partnership opportunities.
