Apparel

Z1R Introduces New Merlot .410 Leather Jacket

Unlike anything the company has ever done before, the .410 comes with a custom, soft and silky satin inner liner.

By MPN Staff Writers

If a powersports dealer cares about it, MPN covers it.

Published: Mar 11, 2019

Z1R introduced the brand new women’s .410 leather jacket.

“You had me at merlot.”

Z1R has responded to the requests for more women’s apparel with our premium milled, merlot colored leather jacket. Unlike anything the company has ever done before, the .410 comes with a custom, soft and silky satin inner liner. With chest, back and arm vents equipped in this jacket, maximum airflow is easily achieved. This jacket also includes one interior conceal and carry pocket as well as two exterior hand-warmer pockets.

Sizes: S-3XL

MSRP: $199.95-209.95

Link: Z1R

Z1R

Phone: 800-369-1000Fax: 608-741-5395Contact: Jay Savignac

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New 509 2024 Dirt Collection

This new collection redefines off-road gear standards that deliver for dirt bike riders.

By Meagan Kusek

Meagan Kusek is the editor of Motorcycle & Powersports News. Since 2016, she has been covering various aspects of the B2B automotive markets, including professional carwashes, auto dealerships, motorcycle/powersport dealerships and collision repair shops.

Published: Mar 12, 2024

2024 Dirt Collection, dirt bike riders in helmets and jerseys

509 has announced the launch of its 2024 Dirt Collection for dirt bike riders. This collection brings innovative gear offerings to riders, including industry-first anti-fog goggle technology, all-new gear kits with youth sizes and 509's best-selling helmet designs offered in an assortment of exciting colors.

"The Dirt 2024 Collection offers dealers and consumers industry-first, game-changing technology throughout the lineup," said Alicia Anderson, 509 managing director. "Riders continue to look to 509 for gear that reflects their personal style while keeping them comfortable and letting them focus on what's most important: the ride."