Tomorrow’s Dealer
Otis doesn’t think it’s gonna be much harder to buy a motorcycle in today’s economy, just that it’s gonna be the best and most customer-oriented salesperson that will help the customer feel good about pulling the trigger.
Destination Dealership: Steve Selzter Honda
Steve Selzter Honda Hits Home in Pennslyvania
Managing Superstars
Managed correctly, your high performers will be great additions to your team.
Identity Crisis
Have a written plan in place for securing data and responding to a security breach.
5 Common ‘Marketing Mistakes’ Dealers Should Avoid
By avoiding these common errors and committing to a budgeted direct response marketing campaign, your dealership can and will sell more units, make more money and have more fun!
What Do You Do?
Improve morale and increase employee effectiveness by more closely aligning your employees’ job titles with the value that they provide.
Bear With Me …
If we properly project a fun atmosphere when our customers are shopping, they are more likely to have a positive experience and keep coming back for more.
Smart Systems
The impetus behind the development and refinement of systems in any business is to streamline operations, increase efficiencies and, thus, increase profits.
Panic Is Dead
Business owners and managers become better suited at handling adversity over time, gaining the ability to listen to customers’ problems and respond with better solutions. This deadened sense of panic is, perhaps, the most important step in the development of any business owner/manager.
Devils and Dealers: How to be an Employer of Choice
Is letting your people explore other employers really the realm of the devil’s playground?
Destination Dealership: Cycle City of Erie
Fun for sale
Project Bike: 2008 Road King
Why spend a mint on chrome when powdercoating and paint can make such an impact without a pile of cash! Chad Wiggen keeps things simple on MPN’s 2008 Road King Project Bike.
Man vs. Machine: Can NASCAR’s Racing Philosophies Translate to Motorcycle Racing?
NASCAR lives and dies by close racing. Keeping the pack on track tight was the primary goal of the autocratic founder, Bill France Sr., and it carried on to his equally iron-fisted descendents. Team advantages are negated with rules changes. New technology is adopted slowly and carefully. The result is a race series that everyone
Service Department Numbers
This column explores service department dealer data and benchmarks.
How to Do Test Rides … Right!
Getting a prospect on a bike and in the wind can be the best tool to help a customer make the right purchase decision.
The Motorcycle Business Sucks … Clean Up Your Act
Chad refutes the doom and gloom rumors still running rampant in the industry, and Dean chimes in with some tips as to how you can keep your shop on top during lean times.