Houser Racing Enters the Sport UTV Market
Houser Racing has been in the all-terrain vehicle industry for 17 years developing race components for Sport ATVs. Houser recently announced that it has released an aftermarket product line for the Polaris Razor XP1000. Products developed include: Tree Bars, Complete Roll Cage with Integrated Bed Braces and Rear Bumper, Front Bumper, Maximum Ground Clearance A-Arms,
Everything is Bigger in Texas!
Yamaha Goes Big With Viking VI
Rick Fairless – A Different Side
Rick Fairless is a wild, tye-dyed, psychedelic kind of a dude, no doubt about it. So what is he doing designing a bike that is, well, not so trippy, man? For the last two years, Arlen Ness has been tasked with the design of Allstate’s ever-popular Sweepstakes bike build. But this year, Allstate shook things
P-selling To P-sychos
Human beings ride motorcycles primarily because they are fun, convenient and represent a lifestyle with which we want to be connected. The machines you offer represent an emotional commitment and lifestyle expression to us – unlike the European and Asian scooter markets where they are purely tools for transportation. Harley-Davidson doesn’t sell motorcycles; it sells a lifestyle, which in turn brings the parts, pieces and ingredients along for the ride. So what are you selling?
VP Racing Fuels Adds Remington Oil as Brand Partner
As a supplier to 10 company-operated retail locations and 50-plus independent locations, Remington will strengthen VP’s brand presence in northern Wisconsin and the Upper Peninsula of Michigan.
DragonFire LED Dome Light
Designed to improve visibility in your customer’s UTV cab at night, the new LED Dome Light contains a multi-function low draw LED light allowing for longer and brighter life.
DragonFire Releases 2013 Catalog
In addition to introducing the RockSolid “Trail Capable Gear” product line designed for the adventure/touring/utility crowd, the catalog features tons of other RZR accessories, including the new HiBoy/LowBoy doors, Navigator bars and more.
Service Department Risk Management
America is becoming a more litigious society, and shops need to be aware of this all day, every day. Every employee needs to know that if their work isn’t conducted properly and thoroughly, your shop could find itself in hot water. Here are 11 ways to reduce your risk of litigation.
RE Powell Distributing Signs On with VP Racing Fuels’ Branding Initiative
After forging a strong relationship with VP, RE Powell sees potential growth in the future through this partnership.
Motor Master CV Rebuild Kits
In the past, repairing a worn or damaged OEM CV joint for an ATV or UTV was often difficult. Now, Motor Master ATV Products CV Rebuild Kits make the rebuilding process much easier and more reliable.
VamPLIERs
It sucks to try and remove difficult fasteners, screws and bolts. Sudco International’s VamPLIERS are a versatile, all-in-one mechanic’s hand pliers with a spring-loaded handle to open the jaws, so you don’t have to manipulate the tool both ways during any life or death struggle.
Harley Launches New Interactive Site Around Women Riders
“Freedom to be.” “It’s Harley or Nothing.” “It’s in my blood.” “2 Wheels Move the Soul.” These are just a few of the things women – who either already ride a motorcycle or want to learn how – are saying on a new interactive website created by Harley-Davidson called the Buzz Wall.
RZR Harness Retainers
Hold harnesses from sliding out of position with these retaining clamps.
Yamaha YZ450F FLO Air Filter with Shroud Filters
FLO Air Filters offer great performance and convenience. The main filter incorporates a bonded, two-layer precision foam and proper density for maximum performance and filtration.
DragonFire to Unveil New Exhaust Systems at Dealer Expo
DragonFire continues to celebrate the Lunar New Year in style, as they are set to take the wraps off two all new exhaust systems at Dealer Expo in Indianapolis.
DragonFire Unveils 2012 Product Line at Sand Sports Super Show
With attendance pushing 50,000 dune enthusiasts, DragonFire (DFR) says the 13th Annual Sand Sports Super Show this past weekend proved to be the perfect venue for the company to take the wraps off its 2012 products. From the all-new RacePace cages and bumpers to the FireBreather intake systems and DragonFire exhaust systems, DFR says it had something for everyone at the Sand Sports Show.