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Vintage Marketing: Old Bikes Build New Business

If you ride your restored bevel drive Ducati, Panhead Harley or Black Bomber Honda on a regular basis, you are probably used to being mobbed at gas station stops and motorcycle hangouts. A nice looking vintage bike just naturally stops traffic. “I was going to a military vehicle meet,” explains Robin Markey, partner in Bob’s

Ogio 9800 Tank Gear Bag

The supersized 9800 was made to move with oversized, off-road wheels and a retractable pullman handle. This rugged luggage has a soft side, too, with protected compartments that are appealing to anyone who travels hard and heavy. Sure Sellers: • Boasts a SLED (Structural Load Equalizing Deck) system • Mud Flap fold-out changing mat •

Ultima 49-State EPA-Compliant Engines

Mike Garrison, manager of Ultima Engines, has sent word that the brand’s 49-state EPA-compliant engine line is in and ready to ship to your shop. Sure Sellers: • Displacements ranging from 80 CID up to 127 CID, • Offered in natural, black or polished finishes, the engines are ready to install with carburetors, air filters

Top Seat

The English Tack Solo Seat blends the ancient craft of fine European saddle craftsmanship with a modern-day biker attitude. Sure Sellers: • Individually hand-crafted in the U.S. by a transplanted European saddle maker • Pans are formed with structural ribs and indents for added strength and rigidity • English Bridal leather is hand-sewn for durability

Works Performance Pro Series Struts

Works Performance Pro Series struts for the Polaris Ranger yield maximum travel with the added features of adjustable compression and rebound. This unique piggyback design increases the oil volume and is pressure adjustable. These fully serviceable struts feature infinite-rebound adjustments and up to 22 compression settings to handle jumps and rough terrain. The struts feature

Buggies Light Fire to the Off-Road Market

Unlike the scooter industry, which I often write about, there is a lack of information on buggies. There is no DOT, consumer safety board or even a consumer reports magazine testing these units in the United States. It’s caveat emptor for the dealers when they are doing research on a particular brand they wish to carry.

Five Steps to Improve Everything

Whether your improvement initiative is large or small, the key is to start doing something fast.

Safety Sells: V-Twin Rubber Roundup

He’s got a full tank of gas and a fresh change of oil, but when was the last time Joe Average checked his tires? “We always tell riders to check their inflation regularly because air is to a tire what oil is to an engine,” says Continental’s Greg Reich. “Proper inflation keeps the tire at

Old Or Out Of Shape?

As seldom as Bill rides hard-core off-road anymore, showing off his rusty skills tends to lead to problems.

Exceptional Service

There are just as many dealers out there working as hard as they can because they just love sharing the sport with other people.

Multiples of Twelve

Defining the key target-ages of the American male as it applies to our business.

Wasps, Dogs and Price Fixing?

Wasps, Dogs and Price Fixing: Learn A Lesson From the Underdogs.

Dear Dealer

An Open Letter To Dealers In A Declining Market.

Check Your Motivation

Sell with structure and integrity to weather the down market.

Latest News

Triumph’s 2009 North America Sales Top 10,000 . . . Yamaha Canada Names New President . . . Drag Names New Sales Rep

Divide And Conquer…

The three dimentions of measurement: opportunities, activities and results.