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Z1R Nectar Jacket

It has a tailored fit giving women riders the right amount of room in all the right places. Constructed of genuine cowhide leather with a fully insulated, removable liner, the Nectar easily adapts to changing weather conditions. She’s paired it with the Burlesque chaps, which offer comfortable and functional pockets; good ventilation; and a lace-up

HJC IS-Max Modular Helmet

HJC gives riders modular comfort with the introduction of the IS-Max Modular helmet, boasting an innovative three-stage adjustable integrated SunShield. Sure Sellers: • Advanced polycarbonate composite shell with adjustable polycarbonate chinbar • Smoke-tinted three-stage adjustable SunShield deploys quickly and easily • Single-button chinbar/faceshield release lets riders open the shield with one hand, even with gloves

AFX FX-90 Helmet

All-new for 2009, AFX’s aggressive FX-90 meets or exceeds both ECE 22.05 and DOT FMVSS-218 motorcycle helmet safety standards. Its aerodynamic shell is constructed using an advanced lightweight composite poly-alloy. The removable/washable helmet liner and cheek pads are made with a hypo-allergenic and antimicrobial nylon. The flush-fit, side-coverless face shield is optically correct, compound-curved, scratch

HJC FS-15 Helmet

HJC’s FS-15 is stacked with no fewer than 20 top-notch features that’ll knock a shoppers socks off! To name a few, the FS-15 gets a fiberglass and spectra composite weave shell with an extra large eyeport for greater visibility; a channeled, dual-density EPS (expanded poly styrene) liner; and the third generation “ACS” Advanced Channeling Ventilation

Joe Rocket RKT-101 Helmet

Rocket bumps the high-tech RKT-101 up a notch with the launch of its TransTone Series. It gets the same full application carbon fiber shell as the standard 101, but it’s treated with a translucent tone clear-coat system. Joe Rocket boasts that this is one of the lightest helmets available and extols the virtues of its

Syko Flash Helmet

The DOT-approved SYKO Flash Helmet boasts Polylite shell construction as well as a cutting edge aerodynamic design, state-of-the-art graphics and a quick release strap. The bells and whistles don’t stop there: It gets an ultra plush lining for a comfortable fit, fully integrated two-stage adjustable vent system, a breath deflector to help prevent fogging and

Vega V-Tune Helmet

Vega Helmet introduces the V-Tune -— the company’s latest offering to the street riding enthusiast. The fresh V-Tune is a full-face helmet with a drop down sun visor for seamless eye protection and a fully integrated Bluetooth communication system. The $199.99 V-Tune comes in six different sizes (XS to 2XL) and a multitude of colors

Wiki Wave Helmet

The award-winning Wave helmet includes Wiki’s signature WikiShift dark smoke photochromic shield, an aerodynamic carbonfiber/fiberglass shell, moisture wicking removable/washable liner with dual density comfort cheek pads and five vents. Solids start at $269.95 and graphics run up to $299.95. Hit Wiki on the web at www.wikihelmets.com or dial them up at (800) 419-0577.

Winex 300S Helmet

Winex Helmets says that consumers are paying closer attention to helmet features while realizing they don’t need to spend $300 or more for a quality helmet, and Winex thinks the 300S has what your customers are looking for, starting out with a polycarbonate composite shell that is DOT and Snell approved. It also features a

Zox Odyssey Helmet

Constructed from a unit composite high-performance shell, the Odyssey provides the protection and quality riders need, without compromising style. Offered in four shell sizes, the Odyssey gives riders what Zox calls a luxurious, removable, washable comfort liner constructed from soft touch open weave hypoallergenic fabrics and air mesh to wick away moisture and extract heat.

MotoComm RiderLink ST-1

The MotoComm RiderLink ST-1 is a complete intercom, communications and audio solution. It comes with driver and passenger helmet headsets, interchangeable microphones for full-face, open-face, flip-up and MX style helmets, adapter cables, extension cables and a handlebar mount push-to-talk switch — all for $189.95. For more information on the RiderLink ST-1 call (877) 624-6869 or

It’s The Product Silly

What Your Customers Want You to Know

Destination Dealership: Fun Bite Center

Spend $10 million dollars on anything, and you’re going to have high expectations. That’s how much Dan Dorsch, owner of Fun Bike Center in Lakeland, Fla., poured into a complex that’s home not only to the 60,000 square-foot showroom, but also to three restaurants, a bike storage facility, UPS and FedEx shipping centers, a 25,000-square-foot

Ogio 9800 Tank Gear Bag

The supersized 9800 was made to move with oversized, off-road wheels and a retractable pullman handle. This rugged luggage has a soft side, too, with protected compartments that are appealing to anyone who travels hard and heavy. Sure Sellers: • Boasts a SLED (Structural Load Equalizing Deck) system • Mud Flap fold-out changing mat •

Destination Dealership: Fun Bite Center

Spend $10 million dollars on anything, and you’re going to have high expectations. That’s how much Dan Dorsch, owner of Fun Bike Center in Lakeland, Fla., poured into a complex that’s home not only to the 60,000 square-foot showroom, but also to three restaurants, a bike storage facility, UPS and FedEx shipping centers, a 25,000-square-foot

Don’t Jump Yet: The Credit Crunch Takes a Bite out of the Motorcycle Industry

The housing market is in the tank. Gas prices are at all-time highs. Banks are reluctant to hand out loans. The economy is slow, and Americans are carrying record levels of consumer debt. You don’t have to be a rocket scientist to know this means that sales of luxury items like motorcycles are going to