AccSELLeration: Shifting Your Sales into High Gear
Mark shares his AccSelleration technique to boost your sales into high gear.
21 Actions To Take Before Playing The Price Card
Mark shares strategies to sell troublesome units without selling out.
Think Your Customers are Loyal?
How one dealership earned an extraordinary display of devotion, and how you can too!
Every day is New Year’s Day
Like New Year’s Eve evoking resolutions, our economic discomfort has awakened many dealers to the need for a crash-diet.
Tomorrow’s Dealer
Otis doesn’t think it’s gonna be much harder to buy a motorcycle in today’s economy, just that it’s gonna be the best and most customer-oriented salesperson that will help the customer feel good about pulling the trigger.
Speeding Past Sixty
Racing Legend Dick Burleson Shows No Signs of Slowing Down
What Do You Do?
Improve morale and increase employee effectiveness by more closely aligning your employees’ job titles with the value that they provide.
Devils and Dealers: How to be an Employer of Choice
Is letting your people explore other employers really the realm of the devil’s playground?
Euros From Tourers
Cash in on the Adventure Tourism Boom
Five Steps to Improve Everything
Whether your improvement initiative is large or small, the key is to start doing something fast.
Man vs. Machine: Can NASCAR’s Racing Philosophies Translate to Motorcycle Racing?
NASCAR lives and dies by close racing. Keeping the pack on track tight was the primary goal of the autocratic founder, Bill France Sr., and it carried on to his equally iron-fisted descendents. Team advantages are negated with rules changes. New technology is adopted slowly and carefully. The result is a race series that everyone
Crime Stoppers: Get a Lock On Motorcycle Security
In the U.S., a motorcycle is stolen every 7.5 minutes. In 2005, 70,613 bikes were stolen, according to figures released by the National Insurance Crime Bureau. In financial terms, motorcycle owners and insurance companies burdened a loss of $434 million in stolen motorcycles and components. Just as you take loss prevention precautions in your store,
12 From 20:
Mark shares his mistakes and successes after two decades in the business.
Old Or Out Of Shape?
As seldom as Bill rides hard-core off-road anymore, showing off his rusty skills tends to lead to problems.
Sales Manager Makeover
Sales managers often end up as inventory control clerks or paper shufflers or any variety of things that have nothing to do with what they should be focused on – managing individual sales encounters with customers.
How to Do Test Rides … Right!
Getting a prospect on a bike and in the wind can be the best tool to help a customer make the right purchase decision.