Point of Purchase Primer
Merchandising makes a difference. Even if you’re a neighborhood mom and pop, you need to invest the time and effort to professionally display your products.
Race Face
Jamie Little’s High-Test Trackside Reporting
A Family Affair
Laura and Brian Klock’s World Land Speed Record-Holding Clan
Scooter Focus
Crossrunner Crossrunner has licensing rights to more than 80 major university colors and graphics for this line of products, and it’s sure to add more in 2010. Customers can have a pick of either a 50cc or 150cc scooter, and every Crossrunner scooter comes with a rear cargo carrier and a paint job that screams
Snell Size Maters
Breaking Down the New Helmet Standards
The Compensation Challenge
There is a science to compensation — learn it.
Everything In Its Place …
Organize your product and store to increase their worthiness
Cortech ATV Cooler Bag
Cortech’s cooler bag can keep six packs of any type cool during a day on the trail, and when the weather turns against your excursion, slap on the rain cover to keep your food dry; available in black or camouflage. Sure Sellers: • Fully insulated and lined main compartment • Inner main compartment features mesh
Tour Master Coaster Air 2
Tour Master’s Coaster Air 2 is available exclusively through Helmet House. It’s made with perforated and non-perforated aniline-dyed top-grain, “Grade A” leather, the company says, and we think it shows. Sure Sellers: • Removable insulated liner • Zippered chest vents and hand pockets are mesh-lined to maximize ventilation and storage capacity • Adjustable waist belts
Golden Ticket
TGB Offers Scooters With Promise
Joe Rocket Sportbike Luggage
The leading apparel gurus over at Joe Rocket also know a thing or six about luggage — six sport-bike-specific designed luggage selections to be exact. Sure Sellers: • Styles ranging from the versatile Space Pak 2.0, which can even hold a spare helmet to the minimalist, stylish and sleek Manta XL tank bag • Six
A Tradition Of Customer Service
Although there are plenty of bike dealers out there who pride themselves on delivering excellent customer service, few dealerships can boast of having established a tradition of customer service like Paulson’s Motorsports. That’s because roots grow deep at this Lacey, Wash., motorsports store; they’ve been at the same location on 6th Avenue since 1975, and
Spy Optic Klutch Goggle
Spy Optic boasts the all-new Klutch goggle, which features unparalleled facial fit paired with Spy’s patented Scoop venting and exceptional peripheral vision. “The Klutch is sick. I can’t wait to use it at Atlanta Supercross,” says Spy team rider Jason Lawrence. Sure Sellers: • Triple layer Isotron face foam and a silicone ribbed strap to
Icon PDX Jacket
Icon calls its PDX gear the answer to Mother Nature’s fury. The jacket’s unique roll-up hood seals against the neck during the ride, then unfurls to cover helmet hair. Full-length leg zippers in the pant make gearing up a snap, and the entire suit is designed to keep riders dry while clinging to some semblance
Tour Master Elite One-Piece Rain Suit
The Tour Master Elite Series II men’s one-piece rain suit boasts a waterproof, polyurethane-backed heavy-duty nylon shell with sealed seam construction. A collar-to-thigh-length main zipper with dual wind flap and velcro closure makes the suit easy to slip over riding gear and seals up tight. An Aqua-Barrier under-the-helmet hood eliminates seepage in the collar area
Vega Rain Jumpsuit
Vega’s Rain jumpsuit is designed to easily fit over the rider’s outerwear and boots, with an elastic stirrup to hold the pant leg down securely. The waterproof woven fabric is breathable with taped and heat-sealed seams to keep the wearer dry and comfortable. The Rain jumpsuit also features an elastic waist, hook-and-loop sleeves and a