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Original Video

Marc Wolfram on New Products and the 3-Wheeler Segment

Marc Wolfram of Big Bike Parts on new SKUs, the three-wheeler market, a new company, and the UTV space.

Greg Jones
By Greg Jones
Greg Jones is the Content Director for Motorcycle & Powersports News.
Published:

We caught up Marc Wolfram of Big Bike Parts during the 2024 AIMExpo show in Las Vegas. Since the last time we met with Wolfram, the company has released 120 new SKUs, increased its footprint in the three-wheeler market, acquired a new company and is looking to get into the UTV space.

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BMW Motorrad Presents the Automated Shift Assistant

Making riding simpler and more comfortable.

Meagan Kusek
By Meagan Kusek
Meagan Kusek is the editor of Motorcycle & Powersports News. Since 2016, she has been covering various aspects of the B2B automotive markets, including professional carwashes, auto dealerships, motorcycle/powersport dealerships and collision repair shops.
Published:
Automated Shift Assistant

With the new Automated Shift Assistant (ASA), BMW Motorrad presents an innovative technical solution that makes riding simpler and more comfortable. True to the motto "Simplify your ride," the riding experience is enhanced by automation of the clutch and gear shifting process, without sacrificing the emotionally important dynamics of shifting.

Read Full Article

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