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Motorcycle and powersports content for dealers, professionals and enthusiasts
Original Video

Inside Big Bike Parts Journey From Basement to Bike Parts Leader

Big Bike Parts’ focus on product innovation continues through the Show Chrome and UltraGard brands.

Greg Jones
By Greg Jones
Greg Jones is the Content Director for Motorcycle & Powersports News.
Published:

Big Bike Parts was acquired in 2021 by two brothers with 80-plus years of family history and residence in Rice Lake, Wisconsin. Today, Big Bike Parts’ focus on product innovation continues through the Show Chrome and UltraGard brands and the manufacturing and design staff has been expanded to fuel growth.

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We got the inside scoop from Marc Wolfram in this episode of MPN Power Player sponsored by ZiiDMS, Dealer Management System — the heart of technology in your dealership, and the engine that drives productivity and profitability. Schedule a demo today at ziidms.com.

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The 2025 KTM XC Range

Ready to take on cross-country duties.

Meagan Kusek
By Meagan Kusek
Meagan Kusek is the editor of Motorcycle & Powersports News. Since 2016, she has been covering various aspects of the B2B automotive markets, including professional carwashes, auto dealerships, motorcycle/powersport dealerships and collision repair shops.
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2025 KTM XC

The 2025 KTM XC and XC-F range brings a series of updates adopted directly from KTM Factory Racing efforts, making this the most READY TO RACE cross-country motorcycle line-up to date.

With years of race-winning credentials and a trophy room bursting at the seams, KTM is no stranger to winning premier cross-country racing titles. For 2025, the KTM XC and XC-F range bring proper KTM Factory Racing expertise to the trail in a bid to continue its domination. 

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