Ready 2 Ride Powersports Vehicle Data Added to ACES
The Automotive Aftermarket Industry Association (AAIA) released a complete set of powersports applications as part of the industry standard vehicle configuration database.
Parts Unlimited Names Don Jensen Arctiva Brand Manager
Parts Unlimited recently announced Don Jensen as the Arctiva Brand Manager. His in-depth product knowledge will, no doubt, be a benefit to everyone in the snowmobile industry, according to the company’s press release.
Understanding Online Media
Know Your Stuff
New Omnibus Public Lands Bill Introduced In The Senate
The American Motorcyclist Association (AMA) and the All-Terrain Vehicle Association (ATVA) urges everyone to contact their Senators to vote “No” on S. 303, the “America’s Great Outdoors Act of 2010.”
Dainese Opens New D-Store In Chicago
Following its strong market demand, Italian apparel manufacturer Dainese is spreading its reach to the greater Midwest and beyond with its first D-Store east of the Mississippi.
Yamaha Partners with National FFA at Organization’s Annual Convention
Motorsports Leader Sponsors Wildlife Proficiency Award Promoting Land Stewardship Education and Leadership
Custom Chrome Dealer Show Moves to Larger Location
Custom Chrome (CCI) has announced that the 2011 Custom Chrome Dealer Show will be headquartered at the Santa Clara Convention Center, March 19 and 20.
Tread Lightly! Charity Auction Now Live
In an effort to raise money to keep the outdoors beautiful, healthy and open to the public, the Tread Lightly! Charity Auction on eBay runs from now through Nov. 11. Bids on powersports, hunting, 4×4, and outdoor gear start at 40% to 70% off retail prices. Featured items this year include a Yamaha Grizzly 450 EPS and a John Deere Gator CX as well as P&A including rental bars and grips.
Powersports Dealer Update Shifts Dealers Out Of Survival Mode
The Powersports Dealer Update sessions held in conjunction with the SEMA show in Las Vegas, Nov. 1-2, provided dealers with key strategies to survive and thrive as the powersports industry enters a period of recovery.
Expanding in the Midwest
Kansas dealer cashes in on farm market and enthusiast bikers
PathPro SS Soft-Side Cab
This soft cab system fits Polaris Ranger 2010 400 and 800 models and easily mounts to the factory installed Roll-Over Protection System. It’s lightweight, versatile and can be used year-round in all types of weather. A range of accessories — including heater, wiper kits, CD player and more — are available. Sure Sellers: • Low
Smaller F2P Transmitter
F2P’s (Flash 2 Pass) new motorcycle transmitter is 45 percent smaller, giving more options for concealing the lil’ bugger. Sure Sellers: • An F2P-equipped bike opens the rider’s garage door with a double-click of the high beams • Requires 12-volt electrical system and is compatible with post-1982 garage doors • New, smaller unit can be
Be A Great Dealer
Invest in Great Training and Great Marketing
The Two Sides of Joe Jones
Selling Wants Versus Needs
Motorcycle Evangelist
Preach the power of powersports to score converts
Back to the Future: How History Can Save Harley Davidson
As family farms turned to dust and Wall Street bankers pancaked on concrete, Tom Sifton was turning fast Harleys into black gold. The wunderkind tuner’s modified Harley engines were faster than the factory’s best in 1926, and he moved his shop to San Jose, Calif., to transform it into a full-line dealership in 1933. What