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Zero Motorcycles Names New Vice President of Sales

Cunningham, who previously served as Zero’s Director of U.S. Sales and Dealer Development, boasts more than 20 years of senior management experience in sales and dealer development for numerous international motorcycle brands.

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Zero Motorcycles announced industry veteran Mike Cunningham as the company’s vice president of sales for the Americas. Cunningham, who previously served as Zero’s Director of U.S. Sales and Dealer Development, boasts more than 20 years of senior management experience in sales and dealer development for numerous international motorcycle brands.

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“Mike is a lynchpin for overall sales operations at Zero, and we’re looking forward to seeing the Americas region reach new heights under his continued leadership,” said Zero CEO Sam Paschel. “He’s been a leader in the powersports industry for decades and brings Zero his incredibly valuable perspective, having served as both a dealer principal and a sales executive with major manufacturers over his career.”

With a wealth of industry connections, insight and experience, Cunningham will bolster Zero’s global leadership team during a key transformative moment in time for both Zero and the electric motorcycling industry. He assumes a VP role in a year that saw Zero introduce both its industry-leading SR/F, and its Black Forest DSR as a new global model.

Prior to joining the team at Zero, Cunningham held several senior management roles at Triumph Motorcycles, Piaggio North America, and Easyriders, preceded by 20 years as owner/operator of his own multi-line motorcycle dealership. In his free time, he continues to make time to ride when not spending time with friends and family.

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