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Zero Looks For Opportunity in Europe’s Largest Motorcycle Market

Zero has been laying the groundwork for its expansion into what export.gov cites as Europe’s largest market for motorcycles over 50cc.

2014 Zero DS Electric Motorcycle

Zero Motorcycles recently announced that its complete line of 100% electric motorcycles is coming to Italy.

Detailed information—including specifications, pricing and scheduling demo rides—is available on the company’s newly launched Italian website at www.zeromotorcycles.it.

Zero has been laying the groundwork for its expansion into what export.gov cites as Europe’s largest market for motorcycles over 50cc.

“This is a vital step forward in our plans to expand global availability of Zero Motorcycles and an extension of our popularity throughout Europe,” said CEO Richard Walker. “The Zero brand is particularly strong in Germany, Switzerland, Scandinavia and The Netherlands, and we are seeing strong demand in Italy,” Walker continued.

“With premium componentry on the 2015 motorcycles and increased manufacturing capacity at our California headquarters, we are excited to offer our cutting-edge products to a country that is rich in motorcycle history and vital to the sport,” said Umberto Uccelli, managing director of Zero Motorcycles Europe. “Our motorcycles appeal to discerning customers in Italy. Beyond innovative products, we are making investments to support our growing customer base.”

Zero intends to strategically expand its Italian network and has already appointed its first dealer. Located in the heart of Milan, E-move.me is an e-mobility retailer at Via Santa Maria alla Porta, 11 – 20123 and led by Thierry Boch. In addition to sales and service of Zero motorcycles, E-move.me offers rentals.

“Thierry and his team at E-move.me truly believe in our technology and know that encouraging riders to go for a test ride—or rent a Zero motorcycle for the weekend—is the best way to help them experience the advantages of 100% electric power,” said Josef Morat, country manager for Zero Motorcycles Italy.

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