Zero Launches 'Cash for Carbon' Consumer Trade-In Bonus

Zero Launches ‘Cash for Carbon’ Consumer Trade-In Bonus

In support of its popular 2012 model line, Zero offers $2,500 in additional trade value on top of whatever amount the dealer offers the consumer available towards the purchase price of a new 2012 Zero motorcycle. This incentive is presented in addition to the recently announced 10 percent federal tax credit available as part of the American Taxpayer Relief Act, offering up to an additional $2,500 in incentives for new Zero Motorcycle consumers.

Zero Motorcycles has launched an all-new promotional program to support its popular 2012 model line. “Cash for Carbon” is designed as a consumer trade-in bonus, with $2,500 in additional trade value on top of whatever amount the dealer offers the consumer available towards the purchase price of a new 2012 Zero motorcycle. This incentive is presented in addition to the recently announced 10 percent federal tax credit available as part of the American Taxpayer Relief Act, offering up to an additional $2,500 in incentives for new Zero Motorcycle consumers.

“Similar to the ‘cash for clunkers’ government promotion in 2009, Zero aims to entice traditional internal combustion engine motorcycle owners to make the switch to electric,” said Scot Harden, vice president of global marketing for Zero Motorcycles. “In offering a $2,500 trade in bonus for new customers, we expect this promotion to be a great sales tool for our nationwide dealer network.”

In addition to the $2,500 trade bonus and federal tax credits, Zero customers can also take advantage of the company’s financing. Current financing options offer no down payment and zero percent interest for 12 months, plus 4.99 percent financing options, both with approved credit.

“Cash for Carbon” will run from Jan. 1, 2013, through March 31, 2013. Consumers must print a “Cash for Carbon” voucher for presentation at their local dealership to receive $2,500 bonus.

The Sturgis Motorcycle Museum and Hall of Fame recently named Marilyn Stemp and Steve Piehl to its board of directors.

Stemp is a pioneering figure in the motorcycle industry, founding IronWorks Magazine with her late husband, Dennis, and becoming the first female editor of a nationally circulated, mainstream motorcycle magazine. She also revived their trade magazine, Iron Trader News; edits the monthly Kiwi Indian News; contributes to several powersports media outlets; and is the founding editor of Sturgis Rider Daily. Stemp is a noted editor and writer of several motorcycle-focused books. Her consistent support for charitable efforts in the industry include the annual Biker Belles Celebration, Las Vegas BikeFest and as campaign chair for the Sturgis Motorcycle Museum’s development plan in 2014. She co-founded the Flying Piston charity events taking place in Daytona and Sturgis each year and is a National Ambassador for All Kids Bike. Stemp was inducted into both the Las Vegas Motorcycle Hall of Fame and the Sturgis Museum's Hall of Fame in 2018, and in 2022 she was recognized as one of the Top 100 Women in Powersports by DealerNews.