Apparel

Z1R Men’s Thrasher Jacket

This jacket is built from premium full grain cowhide leather and armed with reflective panels to keep riders safe.

By MPN Staff Writers

If a powersports dealer cares about it, MPN covers it.

Published: Oct 9, 2020

Z1R introduced the brand-new men’s Thrasher jacket. Thrash on your competition with this newly added jacket.

This jacket is built from premium full grain cowhide leather and armed with reflective panels to keep riders safe. This jacket also features an easy zip off hood. The interior liner has optional armor pockets so you can run it with or without armor. Two exterior chest vents and two zippered hand-warmer pockets complete the Thrasher jacket.

Available in sizes S-5X.

Suggested retail $229.95-$249.95.

Link: Z1R

New 509 2024 Dirt Collection

This new collection redefines off-road gear standards that deliver for dirt bike riders.

By Meagan Kusek

Meagan Kusek is the editor of Motorcycle & Powersports News. Since 2016, she has been covering various aspects of the B2B automotive markets, including professional carwashes, auto dealerships, motorcycle/powersport dealerships and collision repair shops.

Published: Mar 12, 2024

2024 Dirt Collection, dirt bike riders in helmets and jerseys

509 has announced the launch of its 2024 Dirt Collection for dirt bike riders. This collection brings innovative gear offerings to riders, including industry-first anti-fog goggle technology, all-new gear kits with youth sizes and 509's best-selling helmet designs offered in an assortment of exciting colors.

"The Dirt 2024 Collection offers dealers and consumers industry-first, game-changing technology throughout the lineup," said Alicia Anderson, 509 managing director. "Riders continue to look to 509 for gear that reflects their personal style while keeping them comfortable and letting them focus on what's most important: the ride."