Apparel

Z1R Frontline Boot

This premium full grain leather boot takes on all casual elements but offers the protection you need.

By MPN Staff Writers

If a powersports dealer cares about it, MPN covers it.

Published: Aug 21, 2020

Z1R introduced the brand-new Frontline boot. Looking for casual but protective footwear? Look no further.

This premium full grain leather boot takes on all casual elements but offers the protection you need. Featuring a high grip and abrasion resistant rubber outsole combined with a reinforced internal foot bed, these beat wearing sneakers every time. A closed cell insole provides comfortability, durability, moisture wicking and is anti-bacterial. A unique lace up design with lace pocket conceals laces for a secure closure and sleek look.

Available in men’s sizes 7-14.

Suggested retail $119.95.

Link: Z1R

New 509 2024 Dirt Collection

This new collection redefines off-road gear standards that deliver for dirt bike riders.

By Meagan Kusek

Meagan Kusek is the editor of Motorcycle & Powersports News. Since 2016, she has been covering various aspects of the B2B automotive markets, including professional carwashes, auto dealerships, motorcycle/powersport dealerships and collision repair shops.

Published: Mar 12, 2024

2024 Dirt Collection, dirt bike riders in helmets and jerseys

509 has announced the launch of its 2024 Dirt Collection for dirt bike riders. This collection brings innovative gear offerings to riders, including industry-first anti-fog goggle technology, all-new gear kits with youth sizes and 509's best-selling helmet designs offered in an assortment of exciting colors.

"The Dirt 2024 Collection offers dealers and consumers industry-first, game-changing technology throughout the lineup," said Alicia Anderson, 509 managing director. "Riders continue to look to 509 for gear that reflects their personal style while keeping them comfortable and letting them focus on what's most important: the ride."