fbpx

Yuasa Battery Inc. Announces New President, CEO

Rio Okubo, with over 25 years in the battery industry, takes over as the new president and CEO.

Yuasa Battery Inc. recently announced Rio Okubo as its new president and CEO.

Okubo will be succeeding former President and CEO Yuuka Moriya after five years at Yuasa Battery in Laureldale, Pennsylvania.

With over 25 years in the battery industry, Okubo first started his career within OEM sales at Yuasa Corp. Japan, where he was in charge of Japanese OEM, with Honda being one of his major clients both in Japan and globally. This led to a shift into a new role as an international salesman with GS Yuasa Japan, where Okubo worked with manufacturers such as BMW, KTM, Piaggio and more. This is not his first time working for Yuasa Battery in America, as he previously spent time as the OE sales manager, where he aided in expanding the Yuasa GYZ series product range, a U.S.-manufactured battery, to be suitable for the V-twin market. 

“I am really excited to be back again with Yuasa Battery and returning once again to the U.S., but more importantly, to be joining members of our Yuasa team, who all play a role in making products that help enthusiasts all over the world enjoy their powersport vehicles to their full potential,” said Okubo.

Okubo believes that while the powersport market may not be growing at an exponential rate, it is very stable and backed with innovation and technology leading the way.

“I think COVID-19 was a huge blow to the U.S. economy and all manufacturers, and Yuasa went through a difficult time as well,” said Okubo. “We were not able to manufacture and ship enough product, which causes inconvenience and disappointment to our customers. We continue to invest into new technology, materials and machinery while evolving our processes to provide the quality Yuasa has come to be known for.”

An early initiative of Okubo’s action plan is to continue expanding involvement within the powersport enthusiast community. Yuasa Battery will be a premier sponsor of the Sturgis Buffalo Chip Rally in South Dakota later this summer. 

“There is a unique and adventure-seeking bond formed between riders,” said Okubo. “I think it’s because people are looking for passion and fun. I also believe that these people will share their enjoyment with their families and friends, and their connections will grow deeper. This event is the perfect place to do so. Yuasa is grateful to the organizers at the Sturgis Buffalo Chip for this opportunity.”

You May Also Like

MAP Services Corp. Adds 14 New Brands

MAP Services Corp. offers advanced seller identification and policy adherence monitoring, providing valuable insights for clients.

MAP Services

MAP Services Corp. announced the addition of 14 new brands this quarter. The company’s unique Do-It-For-Me service model continues to set them apart in the industry, providing unparalleled value to our clients.

"Leveraging advanced artificial intelligence, our technology not only identifies instances of non-compliance but also uncovers sellers adhering to MAP policies—sellers whom our clients were previously unaware were distributing their products," explains David Portugal, founder of MAP Services.

Charlie Hadayia Jr. Returns to S&S Cycle

With his industry experience and proven track record, Charlie Hadayia’s return aims to drive growth, innovation and market expansion.

charlie-hadayia-feature
Segway Powersports Hires 2 New Managers

Ton Truong has been promoted to service manager, while Collin Mikottis joins as field marketing manager at Segway Powersports.

segway-new-managers
The Moto Guzzi Open House and Città della Moto Guzzi Rally Return

The event occurs in Mandello del Lario, Italy, from Sept. 12-15.

Moto Guzzi Open House
Engine Ice Launches Refreshed Website

The new website enhances the user experience, providing technical details and an intuitive interface.

Engine Ice website
Other Posts
RumbleOn Resets Leadership Team for Strategy Execution

RumbleOn announces leadership changes to support Vision 2026 strategy, focusing on dealership performance and growing pre-owned business.

rumbleon-new-leadership
NPA Celebrates National Powersports Month

Spread the word and celebrate all things powersports in July!

National Powersports Month
Segway Powersports Launches Full Send Summer Savings Promotion

Segway Powersports’s program with Octane offers 0% APR for 36 months or up to $3,500 rebate on select models.

segway-octane-full-send
Suzuki Doubles Factory Warranty on KingQuad ATVs

New Suzuki KingQuad models purchased after July 1, 2024, will automatically receive the two-year limited warranty.

Suzuki Kingquad warranty