Yuasa Battery Inc. Announces New President, CEO

Rio Okubo, with over 25 years in the battery industry, takes over as the new president and CEO.

Yuasa Battery Inc. recently announced Rio Okubo as its new president and CEO.

Okubo will be succeeding former President and CEO Yuuka Moriya after five years at Yuasa Battery in Laureldale, Pennsylvania.

With over 25 years in the battery industry, Okubo first started his career within OEM sales at Yuasa Corp. Japan, where he was in charge of Japanese OEM, with Honda being one of his major clients both in Japan and globally. This led to a shift into a new role as an international salesman with GS Yuasa Japan, where Okubo worked with manufacturers such as BMW, KTM, Piaggio and more. This is not his first time working for Yuasa Battery in America, as he previously spent time as the OE sales manager, where he aided in expanding the Yuasa GYZ series product range, a U.S.-manufactured battery, to be suitable for the V-twin market. 

“I am really excited to be back again with Yuasa Battery and returning once again to the U.S., but more importantly, to be joining members of our Yuasa team, who all play a role in making products that help enthusiasts all over the world enjoy their powersport vehicles to their full potential,” said Okubo.

Okubo believes that while the powersport market may not be growing at an exponential rate, it is very stable and backed with innovation and technology leading the way.

“I think COVID-19 was a huge blow to the U.S. economy and all manufacturers, and Yuasa went through a difficult time as well,” said Okubo. “We were not able to manufacture and ship enough product, which causes inconvenience and disappointment to our customers. We continue to invest into new technology, materials and machinery while evolving our processes to provide the quality Yuasa has come to be known for.”

An early initiative of Okubo’s action plan is to continue expanding involvement within the powersport enthusiast community. Yuasa Battery will be a premier sponsor of the Sturgis Buffalo Chip Rally in South Dakota later this summer. 

“There is a unique and adventure-seeking bond formed between riders,” said Okubo. “I think it’s because people are looking for passion and fun. I also believe that these people will share their enjoyment with their families and friends, and their connections will grow deeper. This event is the perfect place to do so. Yuasa is grateful to the organizers at the Sturgis Buffalo Chip for this opportunity.”

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