Yamaha Parts and Accessories Group Launches New E-Commerce Site

Yamaha Parts and Accessories, a division of Yamaha Motor Corporation, U.S.A., has announced the launch of a new e-commerce website. For the first time ever, www.ShopYamaha.com gives consumers the ability to purchase high-quality Yamaha apparel and accessories at a single online destination.

The responsive site features a clean and modern look with high-resolution product and lifestyle imagery. Consumers can quickly and simply shop their favorite Yamaha Motor products. Among the site’s initial offerings are riding gear, fashionable brand apparel, and high-quality accessories for Yamaha on and off road motorcycles, ATVs, snowmobiles, side by sides, and personal watercraft.

“Just in time for the holidays, we created www.ShopYamaha.com to provide consumers with a one-stop shop for all things Yamaha,” said Frank Pittman, Vice President, Customer Support Group, Yamaha Motor Corporation, USA. “From stocking stuffer accessories like off-road riding gloves to top-of-the-wishlist items like snowmobile heated grips, the shop has something for every motorsports or Yamaha enthusiast.”

www.ShopYamaha.com offers an easy-to-use dealer locator and allows site visitors to keep track of preferred dealers by creating an account. Adding to convenience for holiday shoppers, the site features a wishlist function and responsive customer service.

GYTR – Genuine Yamaha Technology Racing, Performance accessories, Yamaha Genuine Accessories, Star Custom Accessories, and apparel products are available at www.ShopYamaha.com.

For more information, visit http://www.yamaha-motor.com/.

The Sturgis Motorcycle Museum and Hall of Fame recently named Marilyn Stemp and Steve Piehl to its board of directors.

Stemp is a pioneering figure in the motorcycle industry, founding IronWorks Magazine with her late husband, Dennis, and becoming the first female editor of a nationally circulated, mainstream motorcycle magazine. She also revived their trade magazine, Iron Trader News; edits the monthly Kiwi Indian News; contributes to several powersports media outlets; and is the founding editor of Sturgis Rider Daily. Stemp is a noted editor and writer of several motorcycle-focused books. Her consistent support for charitable efforts in the industry include the annual Biker Belles Celebration, Las Vegas BikeFest and as campaign chair for the Sturgis Motorcycle Museum’s development plan in 2014. She co-founded the Flying Piston charity events taking place in Daytona and Sturgis each year and is a National Ambassador for All Kids Bike. Stemp was inducted into both the Las Vegas Motorcycle Hall of Fame and the Sturgis Museum's Hall of Fame in 2018, and in 2022 she was recognized as one of the Top 100 Women in Powersports by DealerNews.