Yamaha Now Shipping First Viking Side-by-Sides

Worldwide excitement around this all-new model and increased production was apparent at the recent YMMC ribbon cutting ceremony, where a number of Yamaha executives from the U.S. and Japan offered thanks and congratulations to Yamaha employees and expressed their high expectations for Yamaha's expanding SxS line.

Yamaha Motor Corp. U.S.A. has started shipping the first Viking side-by-sides from its U.S. manufacturing facility in Newnan, Ga.

Every Yamaha Viking distributed around the world will come from Yamaha Motor Manufacturing Corporation of America (YMMC). To handle the increased production, the factory has opened a second plant dedicated to the Viking and future SxS models.

Worldwide excitement around this all-new model and increased production was apparent at the recent YMMC ribbon cutting ceremony, where a number of Yamaha executives from the U.S. and Japan offered thanks and congratulations to Yamaha employees and expressed their high expectations for Yamaha’s expanding SxS line.

Speaking at the special event were Neal Hideshima, director, managing executive officer and chief general manager of the Procurement Center at Yamaha Motor Company Ltd., Japan (YMC); Toshi Kato, senior executive officer of YMC and president of Yamaha Motor Corporation U.S.A.; Harry Ito, president of YMMC; and Michael Chrzanowski, senior vice president of operations and engineering services at YMMC. Seiji Sawai, senior general manager of the Recreational Vehicles Business Unit at YMC, was also present for the ceremony.

“Today, we celebrate the launch of Yamaha’s newest vehicle, the Viking,” said Chrzanowski. “I would like to recognize the tremendous effort and teamwork by so many people to get this new product to market. Each of you has played a key role in this endeavor. Thank you for your hard work.”

YMMC is the largest employer in Newnan and has added 130 employees to staff up the dedicated SxS plant, according to Chrzanowski. The advanced manufacturing facility covers more than 850,000 square feet and includes the latest technology, equipment and procedures in motorsports manufacturing, according to the company. The factory is responsible for assembling all of Yamaha’s 4×4 ATVs and SxS vehicles as well as Yamaha golf cars and water vehicles.

“The most important factor is not the facility or the equipment but the hardworking and dedicated workforce at YMMC that designs, develops and tests our products,” said Chrzanowski. “Countless hours have been spent at YMMC in preparation for this new plant and new model. In operation alone, we provided more than 9,100 training hours for the assembly operators to help maintain the highest quality levels.”

The new Yamaha Viking was introduced this June and is setting a new standard in the three-person multi-purpose SxS segment. According to Yamaha, it was designed and engineered as a robust and high-capacity utility vehicle combining Yamaha’s most powerful four-wheel drive engine to date with a comfortable three-person cab, precision steering and class-leading handling.

The first Viking models are starting to arrive at dealers this month. Standard models will come in Steel Blue, Hunter Green (with sun top), Red (with sun top) and Realtree AP HD camo (with sun top). The non-EPS models start at $11,499 MSRP while the EPS models start at $12,499 MSRP.

The Sturgis Motorcycle Museum and Hall of Fame recently named Marilyn Stemp and Steve Piehl to its board of directors.

Stemp is a pioneering figure in the motorcycle industry, founding IronWorks Magazine with her late husband, Dennis, and becoming the first female editor of a nationally circulated, mainstream motorcycle magazine. She also revived their trade magazine, Iron Trader News; edits the monthly Kiwi Indian News; contributes to several powersports media outlets; and is the founding editor of Sturgis Rider Daily. Stemp is a noted editor and writer of several motorcycle-focused books. Her consistent support for charitable efforts in the industry include the annual Biker Belles Celebration, Las Vegas BikeFest and as campaign chair for the Sturgis Motorcycle Museum’s development plan in 2014. She co-founded the Flying Piston charity events taking place in Daytona and Sturgis each year and is a National Ambassador for All Kids Bike. Stemp was inducted into both the Las Vegas Motorcycle Hall of Fame and the Sturgis Museum's Hall of Fame in 2018, and in 2022 she was recognized as one of the Top 100 Women in Powersports by DealerNews.