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Yamaha Launches New Consumer Parts and Accessories Web Experience

Yamaha Motor Corporation U.S.A.’s Customer Support Group (CSG) unveiled its redesigned website designed to enhance the Yamaha consumer experience by ensuring all Genuine Yamaha and Star accessories, apparel, gifts and parts are a click away on yamahapartsandaccessories.com.

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Yamaha Motor Corporation U.S.A.’s Customer Support Group (CSG) unveiled its redesigned website designed to enhance the Yamaha consumer experience by ensuring all Genuine Yamaha and Star accessories, apparel, gifts and parts are a click away on yamahapartsandaccessories.com.

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The site delivers a look and experience much like what consumers encounter when visiting a major retailer’s site. Pages feature images depicting a variety of powersports lifestyles, and easy-to-use navigation and search bars ensure quick and easy browsing.

CSG and ISD partnered with Milwaukee-based ARI Network Services Inc. to develop the website’s architecture, create home pages that reflect each powersports category’s motoring lifestyle and manage the execution of the various architecture relationships to ensure cohesive integration with all existing Yamaha Motor Corporation U.S.A. websites and pages. 

“I’m very proud of what we have been able to accomplish with the new yamahapartsandaccessories.com site,” said Frank Pittman, general manager of CSG. “We launched the new site on the heels of some significant Yamaha and Star introductions like the 2014 Bolt and Bolt R-Spec motorcycles, the 2014 Viking Side-by-Sides, the 2014 FZ-09 sport bike, the 2014 YZ250F and YZ450F motocross bikes, and the 2014 SR Viper snowmobiles.”

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Pittman added that while the site has been launched, websites are “kind of like the Golden Gate Bridge. It’s up and operational, but you’re never really finished painting it.” He promises fresh, up-to-date Genuine Yamaha accessories, apparel and parts information, accurate fitment data to ensure consumers find the right product for their Yamaha or Star, product and technical videos, news, service and maintenance information, and seasonal content tailored for each powersports or Yamaha product category.

Yamaha and ARI Network Services developed the site with the ability to filter results by what fits a consumer’s Yamaha or Star product. Consumers can then delve deeper into the product’s information, such as features and benefits, specifications, related and required products, and view multiple and alternate product images.

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When consumers are ready to purchase, they simply create a My Yamaha profile and add desired products to a wish list that they can give to their preferred dealer. Identifying local dealers is simple using the site’s dealer locator function.

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