Yamaha Launches 'Build Your Own' for All-New Grizzly and Kodiak 700 ATVs

Yamaha Motor Corp., USA, has announced new Grizzly and Kodiak 700 “Build Your Own” (BYO) pages on its website providing customers the opportunity to easily personalize and customize their Yamaha ATVs online. Current and future Grizzly and Kodiak 700 customers can now see how great their accessorized Yamaha ATV will look via the interactive BYO platform at www.YamahaOutdoors.com.

Yamaha presently has a wide variety of genuine accessories for the all-new 2016 Grizzly – an ATV combining superior handling, comfort and performance in a recreational machine – and Kodiak 700, a vehicle boasting class-leading performance and value for the hard-working utility ATV customer. Unveiled in June 2015 and assembled in the U.S. at Yamaha’s manufacturing facility in Newnan, Georgia, the all-new Grizzly and Kodiak 700 ATVs are being shipped directly to Yamaha dealers across the country and are on showroom floors now.

“We ensure all of our ATVs and SxSs meet the highest quality, durability and performance standards and the same is true of our Yamaha Genuine Accessories, which are simultaneously developed with the vehicle,” said Steve Nessl, Yamaha’s ATV and SxS group marketing manager. “The all-new Grizzly and Kodiak 700 Build Your Own pages are great user-friendly tools for both consumer and dealers alike, showcasing the look and diversity of Real World Tough accessories available to complement your Yamaha ATV or Side-by-Side.”

Current and future Grizzly and Kodiak 700 customers can now virtually customize their ATV via the BYO tool on the Yamaha website to get an idea of what accessories best suit their off-road needs, as well as how the vehicle will look after installation. Supporting the customization and ease on the Grizzly and Kodiak 700 BYO platform, the Yamaha accessories are separated into five categories: Protection, Hunting, Storage, General and Utility. Through a simple “drag and drop” setup, a wide range of accessories from skid plates to snowplows can be added, simultaneously updating the MSRP and picture of the personalized vehicle. The final build can even be printed, saved under the “My Yamaha” feature or emailed to a Yamaha Motorsports dealer for ease of ordering and installation.

The “Build Your Own” feature for other Yamaha ATV and SxS vehicles is at www.YamahaMotorsports.com.

The Sturgis Motorcycle Museum and Hall of Fame recently named Marilyn Stemp and Steve Piehl to its board of directors.

Stemp is a pioneering figure in the motorcycle industry, founding IronWorks Magazine with her late husband, Dennis, and becoming the first female editor of a nationally circulated, mainstream motorcycle magazine. She also revived their trade magazine, Iron Trader News; edits the monthly Kiwi Indian News; contributes to several powersports media outlets; and is the founding editor of Sturgis Rider Daily. Stemp is a noted editor and writer of several motorcycle-focused books. Her consistent support for charitable efforts in the industry include the annual Biker Belles Celebration, Las Vegas BikeFest and as campaign chair for the Sturgis Motorcycle Museum’s development plan in 2014. She co-founded the Flying Piston charity events taking place in Daytona and Sturgis each year and is a National Ambassador for All Kids Bike. Stemp was inducted into both the Las Vegas Motorcycle Hall of Fame and the Sturgis Museum's Hall of Fame in 2018, and in 2022 she was recognized as one of the Top 100 Women in Powersports by DealerNews.