During today’s Yamaha press conference, Bob Starr general manager of motorsports communications highlighted the recently released FZ-09 quoting a dealer as calling it the OEM’s secret weapon.
Starr also announced the winners of the 2013 Star Bolt Custom Build-Off, with Greg Hageman from Doc’s Chops taking first place, Sam Nehme from Broward Motorsports taking second place and Mike McFadden from M&M Customs taking third.
During the press conference, Yamaha and Star Motorcycles product planning manager Derek Brooks explained that from the Bolt’s first concept, Star focused on the idea of getting back to the basics of motorcycle and making it a customizable experience.
“A big part of getting back to the basics is using the mechanical parts of the motorcycle as part of its design and beauty,” said Brooks. “At the same time, we wanted to build a bike that is a blast to ride and is easy, fun and customizable. It’s been a real pleasure to be a part of this custom Bolt project.”
The winning bike from Doc’s Chops incorporates those back-to-basic elements.
“I grew up in the ‘70s and wanted to build a bike that reminded me of that era and bring the heritage of Yamaha to it,” said Hageman, winner of the 2013 Star Bolt Custom Build-Off. “I built it with all bolt-on parts, so the average consumer can build it all.”
Some of the winners hinted their plans to manufacture aftermarket product lines based off these Bolt customizations during the Q&A following the announcement.
The winning three Bolts, along with the seven other Bolt customs, are on display at Star Motorcycles’ booth, 301. Dealers can test ride the Bolt, which Starr quotes has been a big hit with dealers, and FZ-09 at AIMExpo Outdoors!
