The American International Motorcycle Expo (AIMExpo), in conjunction with Yamaha Motor Corporation USA, announced today that the brand will use the groundbreaking showcase as a platform to display its 2014 products in the marketplace and interact with dealers and consumers. Yamaha is the first official OEM partner of AIMExpo, a landmark step in the continued growth of the event. Additional OEM participation will be announced in the near future.
Both the Yamaha and Star brands will be featured at AIMExpo, which is slated for Oct. 16-20 in Orlando, Fla. The Yamaha lineup of off-road motorcycles, sport ATVs and street motorcycles from its sport segment will be joined by UTVs and utility ATVs from the outdoor segment.
The Star brand features one of the most diverse lineups of cruisers that includes many different models with various iterations of each, according to the company.
In addition to their displays in the Main Hall at the Orange County Convention Center, both brands will be taking advantage of AIMExpo’s extensive outdoor space to conduct live product demonstrations with demo rides on both the street and dirt.
“On behalf of all of us at Yamaha and Star Motorcycles, we are both proud and excited to announce our official participation at the inaugural AIMExpo in Orlando this fall,” said Kim Knupp, assistant division manager, national events, Yamaha Motor Corp USA. “We feel certain that a renewed energy has indeed returned to the motorsports industry, and the management team at AIMExpo is poised to capitalize on that fact at a time and venue that’s a perfect match for us at Yamaha and for our dealers.”
Echoing Yamaha’s sentiments, Larry Little, vice president and general manager of Marketplace Events’ motorcycle group, commented, “Yamaha has captured the vision of AIMExpo as the new grand stage for the powersports business in North America. Like so many of the leading-edge products they’ve brought to enthusiasts over the years, they’re the first to embrace the innovative concept of bringing all corners of motorcycling and powersports in North America to one place at one time – at the right place at the right time.’’