fbpx

WomenRidersNow Founder Receives Prestigious Bessie Stringfield Award from AMA

Longtime motorcycle journalist and spokesperson Genevieve Schmitt was awarded with the prestigious Bessie Stringfield Award from the AMA at the AIMExpo before a room of powersports industry professionals and media representatives.

Longtime motorcycle journalist and spokesperson Genevieve Schmitt was awarded with the prestigious Bessie Stringfield Award from the American Motorcyclist Association (AMA) at the AIMExpo before a room of powersports industry professionals and media representatives. The AMA Bessie Stringfield Award memorializes the accomplishments of AMA Hall of Famer Bessie Stringfield and recognizes efforts to introduce motorcycling to new or underserved markets.

“I am truly humbled and grateful by the AMA choosing me to receive this award,” says Schmitt. “This recognition is a nice validation of the work I’ve done with women and motorcycling for most of my journalism career.” AMA Chairman of the Board Maggie McNally presented Schmitt with the steel and glass engraved award during a special reception at the AIMExpo in Columbus, Ohio.

Schmitt has been a fixture in women’s motorcycling for more than two decades. A rider since 1990, she has worked as a print and television journalist writing for nearly every motorcycle magazine over the years and working as a reporter for Speed Channel and Outdoor Life Network. She was the first woman to report from the seat of a motorcycle and an ATV on TV. In 1999, she was asked to turn around a fledgling women’s motorcycle magazine and from there she made it her business to focus on bringing relevant and timely content to the growing population of women motorcycle riders. In 2006, she turned her attention to the internet and launched WomenRidersNow.com. It has grown to become the premier resource for women and the men who ride with them.

Schmitt is also a two-time motorcycle Hall of Fame inductee having been inducted into the Las Vegas Motorcycle Hall of Fame in 2017, and the Sturgis Motorcycle Hall of Fame in 2001. In 2019, she was also named by Dealernews one of the Top 100 People in Powersports which recognizes leaders, disruptors, change agents, entrepreneurs and teachers who have made a real difference in how the industry has evolved and moved forward over the past five decades.

Schmitt started her career in broadcast television working as a producer for Good Morning America, EXTRA and E! Entertainment Television where she earned a Daytime Emmy Award Nomination.

Link: WomenRidersNow

You May Also Like

Boundless Rider Launches Safe Rider Program

The Safe Rider Program utilizes AI-powered crash detection technology to provide real-time emergency response coordination.

Boundless Rider logo

Boundless Rider Insurance Agency, LLC announced the launch of its Safe Rider Program, which harnesses the power of AI and telematics to enhance rider safety and put money back in their pockets when the vehicle is not in use. The news arrives during Motorcycle Safety Awareness Month, which is commemorated each May to raise drivers' awareness of motorcycles on the road and promote safety measures for riders. Additionally, the company announced that Boundless Rider policies are now available for purchase in Ohio, making it possible for owners of on-road and off-road motorcycles, ATVs, UTVs, snowmobiles, scooters and mopeds to obtain coverage online via the Boundless Rider website or through agent partners.

Dainese Group Announces Atlanta Flagship Location

This new location in Atlanta is an experience with racing memorabilia and full lines of protective wear.

Dainese, D-Store Atlanta
Kawasaki Unveils New Interactive Build & Price Tool

This new interactive tool is available for Ridge and Ridge XR side-by-sides, offering customers to personalize vehicles in real-time.

kawasaki-build-price-tool-feature
The Exclusive Aprilia Pro Experience Is Back

Special guests include Aprilia Racing MotoGP riders Aleix Espargaró and Maverick Viñales as well as MotoGP Legend Max Biaggi.

aprilia-pro-experience
REV’IT! Opens 1st Store in Denver

REV’IT! has set up its store to also be a community hub.

REV'IT! Denver store

Other Posts

Trader Interactive’s New TraderConnect Embeds Dealer Listings in OEM Websites to Increase Leads

TraderConnect showcases RV, Cycle, Commercial Truck and Equipment Trader listings.

Trader Interactive logo
Triumph Launches Online Clothing Shop and Heritage Collection in the U.S.

Many customer will be able to shop the Triumph Heritage Collection for the first time.

Triumph Online Clothing Shop
Turn 14 Distribution Adds Several Companies to the Line Card

Turn 14 added RK Chain, Hinson Clutch, Athena and Maxima Racing Oils to its offerings.

RK Chain, Hinson Clutch, Athena, Maxima Racing Oils
Segway Powersports Experiences Record Growth in Q1 Amidst a Flat Market

The off-road powersports vehicle manufacturer continues to increase its U.S. market share with record year-over-year Q1 sales figures and new dealer signups.

Segway Villain