Wizards Products has hired the public relations and brand management agency Social Axe to manage all Wizards Products social media channels. The goal is to expand the reach of the brand and create deeper and more integrated relationships with its customer base.
“We hired Social Axe because we know how to make the world’s best automotive and motorcycle cleaning products, not how to navigate social media,” said Amy Antonsen, President of Wizards Products. “Over the past couple of years, Wizards Products has been adding distributors and gaining market share all across the USA and internationally but our social media presence hasn’t kept pace. That’s why we hired Social Axe.”
Scott Cochran, Brand Manager for Social Axe, said “Wizards Products is well known in the enthusiast niche, and professional market for producing premium cleaning and polishing products, but hasn’t been able to create a lot of buzz on social media. Finding the right mix of stories and news is how we increase the engagement with a brand’s customers and fans,” said Cochran. “We study the market and constantly test organic and sponsored content while watching other pages and adapting what’s working for our customers.”
Cochran said he’s confident Wizards Products will see a tenfold increase in social media reach by the end of this year.
