Wiseco Welcomes 2 to Race Winning Brands Family

Both appointments affirm Wiseco’s and RWB’s commitment to its core powersports business platforms while focusing on new growth in complimentary business segments.

Wiseco Performance Products, a cornerstone of Race Winning Brands’ portfolio of companies, has hired journeyman industry professionals Bob DiFranco and Anthony Miller to lead sales efforts and manage key relationships, effective immediately.

Miller’s new role will see him serving as Wiseco’s Powersports National Sales Manager where he will be responsible for developing, implementing and achieving long-term sales growth objectives. The Wright State University graduate will also champion existing relationships and expedite customer  needs throughout Wiseco’s global distribution channels. Miller will lead the sales force while cultivating successful sales strategies to complete targeted sales goals.

DiFranco has been named Strategic Accounts Manager and will provide key administrative support and
service to Wiseco’s distributor network. DiFranco, a lifetime automotive and powersports enthusiast, has been tasked with mining new and growing existing sales opportunities across Wiseco’s extensive
powersports product lineup. The powersports industry veteran will work closely with Wiseco’s sales team to identify new product opportunities while focusing on growth potential for current lines.

Both appointments affirm Wiseco’s and RWB’s commitment to its core powersports business platforms
while focusing on new growth in complimentary business segments.

“We are very excited to have Bob and Anthony onboard,” said John Ohradzansky, vice president of sales for Race Winning Brands. “They both bring a wealth of industry experience and an extensive
customer relationship base. Bob and Anthony are lifelong automotive and powersports enthusiasts and
their values align perfectly with RWB’s mission of leading racers to victory and providing performance
enthusiasts with the right part everytime.”

Miller arrives at Wiseco and its parent company Race Winning Brands following professional stops at Bridgestone, Michelin and Koni North America. The classic-car and motorcycle enthusiast lives in Hudson, OH, with his wife Christine and two daughters Gabriella and Juliana. Miller has been involved in motorsports from a young age and has competed in kart and sports car racing for over 30 years. In his spare time, he also enjoys restoring vintage motorcycles, scooters and Porsche’s.

“Race Winning Brands is a leader in the powersports and motorsports industries and I’m thrilled to join this passionate team,” said Miller. “I’m truly looking forward to growing our brands and strategies into the markets segments that we serve.”

DiFranco, who returns to Wiseco after spending the last two years at Ohio Technical College, lives In
Concord, OH, with his wife Sondra and children Rudy and Robyn. The Ohio University alumnus has
logged track time drag racing, road racing and in the motocross ranks. He also enjoys riding dirt bikes
with his family and friends.

“I’m excited to be back with Wiseco and to join Race Winning Brands,” DiFranco said. “I’m enthusiastic about working with our strategic customers and the entire RWB team. The growth and strength of our company globally is truly energizing.”

Link: Wiseco

You May Also Like

Pirelli Announces Multi-Year Partnership with Liqui Moly Beta Racing

The seven-rider team will compete aboard Pirelli-equipped Betas and rely on the performance of the SCORPION XC range.

Pirelli, Liqui Moly Beta racing team

Pirelli Tire North America has announced a multi-year partnership with the Liqui Moly Beta Racing team that will see its racers competing on Pirelli SCORPION XC tires across North America for 2023 and beyond. This new partnership showcases Pirelli’s commitment to off-road racing, which will include competing in Grand National Cross Country (GNCC), National Enduro Promotions Group (NEPG), U.S. Hard Enduro, EnduroX, National Hare and Hound (NHHA), West Hare Scramble (WHS), World Off-Road Championship Series (WORCS) and National Grand Prix Championship (NGPC).

Moto Morini Chooses AIMExpo for U.S. Market Launch

Moto Morini will be presenting at AIMExpo’s new Product Central stage on Feb. 15.

Moto Morini
H-D1 Marketplace Now Accepting Private-Party Listings

Private parties join dealers on the go-to online marketplace for used H-D bikes.

H-D1 Marketplace
Zapp Expands International Footprint With New Design and Technology Campus in Bangkok, Thailand

The Design and Technology Campus will support the development and engineering of next-generation high-performance electric vehicles and creates a base for Asia-Pacific market growth.

Zapp campus

Other Posts

Can-Am Factory Racers Make History Winning Sixth Dakar Rally

Austin Jones became the youngest back-to-back Dakar champion in T3, while Eryk Goczal became the youngest Dakar winner in T4.

Dakar Rally 2023
Volcon Announces 2023 Vehicle Roadmap as Stag Pre-Production Orders Reach Over $116 Million

The company will be launching products this year and has made manufacturing developments.

Volcon Stag
SX Global Appoints Leading Global Sponsorship Agencies to Support Expansion in 2023 and Beyond

Leading global agencies bolster World Supercross (WSX) international sponsorship expansion.

World Supercross Championship logo
The 2023 Liqui Moly Beta Racing Team

The team returns six riders from the 2022 team and welcomes one newcomer.

Liqui Moly Beta racing team