Wiseco Performance Products, a cornerstone of Race Winning Brands’ portfolio of companies, has hired journeyman industry professionals Bob DiFranco and Anthony Miller to lead sales efforts and manage key relationships, effective immediately.
Miller’s new role will see him serving as Wiseco’s Powersports National Sales Manager where he will be responsible for developing, implementing and achieving long-term sales growth objectives. The Wright State University graduate will also champion existing relationships and expedite customer needs throughout Wiseco’s global distribution channels. Miller will lead the sales force while cultivating successful sales strategies to complete targeted sales goals.
DiFranco has been named Strategic Accounts Manager and will provide key administrative support and
service to Wiseco’s distributor network. DiFranco, a lifetime automotive and powersports enthusiast, has been tasked with mining new and growing existing sales opportunities across Wiseco’s extensive
powersports product lineup. The powersports industry veteran will work closely with Wiseco’s sales team to identify new product opportunities while focusing on growth potential for current lines.
Both appointments affirm Wiseco’s and RWB’s commitment to its core powersports business platforms
while focusing on new growth in complimentary business segments.
“We are very excited to have Bob and Anthony onboard,” said John Ohradzansky, vice president of sales for Race Winning Brands. “They both bring a wealth of industry experience and an extensive
customer relationship base. Bob and Anthony are lifelong automotive and powersports enthusiasts and
their values align perfectly with RWB’s mission of leading racers to victory and providing performance
enthusiasts with the right part everytime.”
Miller arrives at Wiseco and its parent company Race Winning Brands following professional stops at Bridgestone, Michelin and Koni North America. The classic-car and motorcycle enthusiast lives in Hudson, OH, with his wife Christine and two daughters Gabriella and Juliana. Miller has been involved in motorsports from a young age and has competed in kart and sports car racing for over 30 years. In his spare time, he also enjoys restoring vintage motorcycles, scooters and Porsche’s.
“Race Winning Brands is a leader in the powersports and motorsports industries and I’m thrilled to join this passionate team,” said Miller. “I’m truly looking forward to growing our brands and strategies into the markets segments that we serve.”
DiFranco, who returns to Wiseco after spending the last two years at Ohio Technical College, lives In
Concord, OH, with his wife Sondra and children Rudy and Robyn. The Ohio University alumnus has
logged track time drag racing, road racing and in the motocross ranks. He also enjoys riding dirt bikes
with his family and friends.
“I’m excited to be back with Wiseco and to join Race Winning Brands,” DiFranco said. “I’m enthusiastic about working with our strategic customers and the entire RWB team. The growth and strength of our company globally is truly energizing.”