Wiseco Performance Products, a leader in manufacturing forged pistons for the powersports, marine and automotive markets, announced a newly created Minimum Advertised Price policy for the powersports business segment, effective July 9, 2018.
Wiseco is implementing the MAP Policy after considering feedback from key channel partners in the powersports market. The MAP policy will protect the credibility of the brand while reinforcing Wiseco’s and its resellers’ commitment to strong technical and after-sales support.
“The newly created MAP Policy is a vital component in protecting the Wiseco Brand and all of our valued distributors, dealers and resellers,” said John Ohradzansky, vice president of sales for Wiseco. “At the same time, this industry-standard policy will bring Wiseco in line with other leading Powersports brands to ensure we’re playing by the same sets of rules. This is an important initiative for Wiseco and we look forward to working with everyone involved to make sure it’s a clear and friendly policy to navigate.”
The MAP policy will apply to all Wiseco distributors, dealers and resellers in both traditional and internet-based sales outlets.