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Changing Lanes

Western Power Sports Hires Full-Time Videographer

Matt Ware, a graduate of West Virginia University, joins the WPS and FLY Racing team after spending six years at Racer X Illustrated. He will work exclusively on action, lifestyle and product videos for the company's brands.

MPN Staff Writers
By MPN Staff Writers
If a powersports dealer cares about it, MPN covers it.
Published:

Western Power Sports Inc. has announced that Matt Ware has joined the company as its full-time, in-house videographer. Ware will work exclusively on action, lifestyle and product videos for WPS brands, including FLY Racing.

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Ware cut his teeth in the motocross industry as a freshman at West Virginia University through an internship at industry staple Racer X Illustrated. After graduating from WVU with a bachelor of fine arts specializing in photography and video, Ware went to Racer X as a full-time photo editor and staff photographer.

Six years after working at Racer X, Ware began freelancing, mostly concentrating on the growing demand for video in the industry. Ware will now work full time as staff videographer for Western Power Sports and FLY Racing based out of their Boise, Idaho, headquarters.

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Turn 14 Distribution Adds Gaerne to the Line Card

Gaerne is an Italian motorcycle footwear brand.

Meagan Kusek
By Meagan Kusek
Meagan Kusek is the editor of Motorcycle & Powersports News. Since 2016, she has been covering various aspects of the B2B automotive markets, including professional carwashes, auto dealerships, motorcycle/powersport dealerships and collision repair shops.
Published:
Turn 14 Distribution, Gaerne boots

Turn 14 Distribution has announced the addition of Gaerne, a motorcycle footwear company, to its extensive line card.

“We are thrilled to welcome Gaerne to our product lineup. The company’s reputation for producing top-tier motorcycle footwear aligns with our mission to provide our customers with the best products the industry has to offer. Gaerne’s dedication to innovation, quality and performance makes them a perfect fit for our portfolio,” said James Kramer, divisional purchasing manager, Turn 14 Distribution.

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