#WeRideAsOne: The 2nd Edition Concludes in Spectacular Fashion

Ducati successfully organized the second edition of #WeRideAsOne on Saturday, May 6, enabling two-wheel enthusiasts worldwide to celebrate their love for the brand and ride together.

This year, 334 Ducati dealerships collaborated with 159 international Ducati Official Clubs spanning across five continents to craft the event’s winning formula. They tailored each route to their locality and transformed their surroundings into a unique setting for the day.

More than 15,000 Ducatisti from 50 countries participated in the second edition of #WeRideAsOne, riding their Ducati and Scrambler Ducati bikes. The parade, featuring the iconic red bikes of Borgo Panigale, was the centerpiece of the event and brightened up the most picturesque streets of major cities across the world, such as Paris, New York, Cologne, Puebla, New Delhi, Brussels, Ningbo, Pretoria, Tel Aviv, Bogotá and Berlin, among others, offering a moment of genuine entertainment.

Francesco Milicia, vice president of global sales and after sales for Ducati said, “#WeRideAsOne is an event that well represents Ducati and its mission to create unforgettable experiences for all enthusiasts. On occasions like these, there is an incredible atmosphere that conveys a sense of belonging to one big family comprising all Ducatisti, Ducati Official Clubs, dealerships and company employees. Seeing thousands of Ducati motorcycles parading together through major cities around the world is a unique emotion that fills us with pride. I had the pleasure of riding through the beautiful streets of Rome in the company of the MotoGP rider Fabio Di Giannantonio, together with the colleagues of Ducati Roma, who celebrated 10 years in business, and a lot of enthusiasts.”

On its official Instagram channel, Ducati reported the various events worldwide in real time, sharing videos and images of the day in Instagram Stories. All content remains visible on the Ducati channel in the #WeRideAsOne” highlights.

#WeRideAsOne is a unique event that aims to provide the Ducatista community with an unparalleled experience of fun and camaraderie while riding their bikes. To sustain the passion and bond that unites all Ducatisti worldwide, the motorcycle manufacturer has decided to make #WeRideAsOne an annual event taking place on the first Saturday of May.

The Sturgis Motorcycle Museum and Hall of Fame recently named Marilyn Stemp and Steve Piehl to its board of directors.

Stemp is a pioneering figure in the motorcycle industry, founding IronWorks Magazine with her late husband, Dennis, and becoming the first female editor of a nationally circulated, mainstream motorcycle magazine. She also revived their trade magazine, Iron Trader News; edits the monthly Kiwi Indian News; contributes to several powersports media outlets; and is the founding editor of Sturgis Rider Daily. Stemp is a noted editor and writer of several motorcycle-focused books. Her consistent support for charitable efforts in the industry include the annual Biker Belles Celebration, Las Vegas BikeFest and as campaign chair for the Sturgis Motorcycle Museum’s development plan in 2014. She co-founded the Flying Piston charity events taking place in Daytona and Sturgis each year and is a National Ambassador for All Kids Bike. Stemp was inducted into both the Las Vegas Motorcycle Hall of Fame and the Sturgis Museum's Hall of Fame in 2018, and in 2022 she was recognized as one of the Top 100 Women in Powersports by DealerNews.