Inflation and escalating costs are the news of the day. The Consumer Price Index is at an all-time, 40-year high, with gas prices currently peaking at $4.50 per gallon nationally. Factor in the war in Ukraine and the resulting economic and geopolitical uncertainty over the past couple of months and it’s no wonder it’s the number one topic of conversation on everyone’s lips.
No one has been spared from these recent developments, and it has already had a profound impact on the motorcycle industry and culture. How it affects new motorcycle sales, the amount that people ride, discretionary spending habits, demand and overall economic activity remains to be fully realized. We are heading into new territory, where only time will tell how this all plays out.
One sure thing about the recent economic challenges is that consumers will tend to spend less on luxury goods and services. Consumers will scrutinize everything from Netflix subscriptions to gym memberships to travel plans. Besides canceling certain services to save on overhead, many will look for increased value from expenditures that are not necessarily optional: constants like motorcycle insurance.
Motorcycle insurance is necessary for all motorcyclists and the most significant annual expense, something they pay for regardless of whether they ride.
Fortunately for motorcyclists, it isn’t all bad news. While the underlying macroeconomic forces sort themselves out, one innovative company in the motorcycle industry provides tremendous value for those striving to control their overall monthly overhead, especially motorcycle insurance costs.
VOOM Insurance is an insurance company that understands motorcycling for many isn’t an optional expense — it’s a passion and significant part of millions of Americans’ daily lives. VOOM also understands the cost of ownership and that most motorcycles are ridden less than 2,000 miles a year. VOOM is an innovative InsurTech company creating next-gen insurance products for new-mobility segments. Its expertise lies in various mobility verticals across multiple platforms, including drones, light planes, e-scooters, modern fleets and motorcycles.
VOOM Insurance has launched a very innovative pay-per-mile program that, on the surface, makes a tremendous amount of sense based on most riders’ riding habits. Its program is not only perfect for low-mileage riders but also infrequent/weekend riders, riders who store their bikes seasonally and riders with multiple motorcycles. Riders could save as much as 60% by using pay per mile. Currently available in five states (Arizona, Illinois, Ohio, Indiana and Wisconsin) but set to expand soon into many more, VOOM Insurance has looked at the marketplace and developed products and services that make sense during these challenging economic times.
VOOM Head of Marketing, Amir Shneider, explained, “We surveyed hundreds of motorcycle riders and found that 70% ride 2,000 miles a year or less. These riders are actually ‘overpaying’ to cover the risk of a few other lucky riders that do ride a lot. Instead of paying high insurance rates, even when the motorcycle sits in the garage for weeks or months at a time, with VOOM, riders pay a low monthly base rate, plus a few cents for every mile they ride. With no tracking or hardware required, riders report their mileage by sending a picture of their odometer.”
As we move forward into what will undoubtedly be very challenging economic times, it’s great to see companies like VOOM take a new approach to what has historically been a very stable market offering. For more information and to get a quote, visit the VOOM website at https://www.voominsurance.com.