Vmoto Soco Group, a producer of electric bikes, has launched Vmoto, the new premium brand designed for the demanding European and U.S. markets.
The company collaborated with Adrian Morton from C-Creative to create the new branding.
The new Vmoto brand is an innovation perfectly in line with the growth trend of Vmoto Soco Group worldwide and aims to expand the offerings on the market and to offer more solutions to its network.
The logo will be unveiled at the upcoming EIMCA Show in Milan, Italy, taking place Nov. 25-28.
The event will showcase a reorganization of Vmoto Soco Group’s brands:
- Vmoto will be represented by the first innovative, premium model from Vmoto Soco Group — the first entirely conceived and designed in Europe with first-rate technical solutions.
- Super Soco by Vmoto Soco remains the brand dedicated to the introductory product in the Vmoto range: efficient and accessible urban mobility tools designed to accompany the general public in the ecological transition that can no longer be postponed.
- Vmoto Fleet is the brand dedicated to products designed for the B2B market, whether it is devoted to delivery or for sharing services.
The Vmoto Soco Group booth will host international guests, including Jorge Lorenzo, the five-time World Motorcycle Champion, who will star in a special presentation there.
Visit Vmoto Soco Group at EICMA Hall 22 booth T21.