Vee Rubber Unveils Rebranded Premium Brand Tires, Logo at AIMExpo

Vee Moto is offering new multi-colored sidewall tires for ATVs and UTVs.

The Vee Rubber Group has announced its latest premium branded tires will be marketed under a new logo — VEE Moto Tires for the powersports industry starting at AIMExpo.

Vee Rubber’s journey began in Thailand in 1977 and has since grown into a leading global tire manufacturer for multiple industries including motorcycles, ATV/UTV, passenger cars and bicycles. Thanks to a dedicated staff in the U.S., the company has experienced exceptional growth over the years and will now compete against the top tier premium tires.

VEE Moto stemmed from its time-honored history in tire development across multiple industries to design and develop the most advanced tires for powersports. As a banch of the Vee Rubber Group, the company has access to resources not typically available to other motorcycle tire companies. VEE Moto can utilize this access to technology to bring unique engineering solutions to the market quickly and efficiently for both the aftermarket and OEMs.

VEE Moto has introduced a new line of powersports tires that are on display at their AIMExpo booth 2201. For more information, check out veemototires.com or look for them on Instagram and Facebook.

At the finale of the inaugural SuperMotocross Playoffs, held at the iconic Los Angeles Memorial Coliseum, Team Honda HRC put an exclamation point on what was already an incredibly successful season, with Jett Lawrence taking home the first-ever SuperMotocross 450 Championship and earning the $1 million prize. The squad had already swept every professional AMA Supercross and AMA Pro Motocross title that had traditionally been available, with riders Chase Sexton, Jett Lawrence and Hunter Lawrence collecting the crowns in 450SX, 250SX East, 250SX West, 450MX and 250MX. For 2023 however, organizers added the three-round SuperMotocross Playoffs, which represented an opportunity for Honda's factory race team to accumulate even more laurels.