Values See Seasonal Mid-Summer Dip

As we headed into July auctions, every segment went down versus June. This is normal for the time of year as the riding season is in full swing. Dealers are past the prime retail selling season and are beginning to let inventory levels drop.

The average decline among the late model street bikes, dirt bikes, ATVs and utility vehicles is around 1.5 percent, as you can see from the changes by segment chart.

Usually, personal watercraft and jet boats maintain their values a little longer into the summer than the bike and ATV segments, but they have also seen similar declines in value, and are down a little less than 2 percent versus last month.

Snowmobiles, which see very little activity at this time of year, have also decreased in value by another 2.5 percent as well. No surprises here for sure.

One area of relative strength is Harley-Davidson. Sales for used bikes from The Motor Company are only down .7 percent this month, compared with a decline of 1.3 percent for the cruiser segment as a whole. Perhaps this was a sign of a final push to get those bikes on the road for the annual Sturgis extravaganza?

You May Also Like

The Future of Buying: Navigating Powersport Consumer Trends

Insights into a study on the future of powersport shopping.

Future of Buying Study

In late summer/early fall of 2023, Rollick conducted a "Future of Buying" study to understand consumer shopping behaviors in the outdoor recreation space, receiving feedback from nearly 27,000 participants. 

The study, which had an impressive response rate of up to 30% in some cases, was enabled through collaboration with 27 Rollick clients across the powersports, RV and marine industries. The findings aim to communicate how consumers interact with brands and dealers and the technologies utilized during their shopping experience.

Racer and Dealer Sponsorship Must Be a Two-Way Street

You’re better to have no racers than the wrong racers.

How to Respond to Digital Leads

Timing, presence and tools are all critical.

Digital leads
How to Attract, Retain and Develop Talent

This recorded AIMExpo education track features a panel of dealers discussing their hiring and retention practices.

MPN talent panel, AIMExpo 2024
How to Grow and Excel in Digital Retailing

This recorded AIMExpo education track discusses the world of digital retailing and why you need to be there.

MPN Digital retailing panel, AIMExpo 2024

Other Posts

NPA Pre-Owned Market Update: February 2024

Average wholesale prices continue to improve, reflecting dealer sentiment and demand for pre-owned.

National Powersport Auctions, NPA, Market Report
Establishing the Right Pay Plan for Your Dealership’s F&I Team

In an industry where skilled F&I professionals are in high demand, an attractive, fair and equitable pay plan becomes a key tool.

Motorcycle dealership F&I
Maximize Every Sale With F&I and PG&A

This recorded AIMExpo education track discusses how the bike is just the start of the sale.

MPN F&I panel, AIMExpo 2024
Elevating Your Sales Game Through Parts Packaging

Breaking down the art and science of a well-designed, customer-focused, profit-friendly parts package.