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Business Management

Values See Seasonal Mid-Summer Dip

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As we headed into July auctions, every segment went down versus June. This is normal for the time of year as the riding season is in full swing. Dealers are past the prime retail selling season and are beginning to let inventory levels drop.

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The average decline among the late model street bikes, dirt bikes, ATVs and utility vehicles is around 1.5 percent, as you can see from the changes by segment chart.


Usually, personal watercraft and jet boats maintain their values a little longer into the summer than the bike and ATV segments, but they have also seen similar declines in value, and are down a little less than 2 percent versus last month.


Snowmobiles, which see very little activity at this time of year, have also decreased in value by another 2.5 percent as well. No surprises here for sure.

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One area of relative strength is Harley-Davidson. Sales for used bikes from The Motor Company are only down .7 percent this month, compared with a decline of 1.3 percent for the cruiser segment as a whole. Perhaps this was a sign of a final push to get those bikes on the road for the annual Sturgis extravaganza?

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