Valentino Rossi Wears “Pasta” Helmet

This past weekend at Mugello, Valentino Rossi wore a helmet dedicated to “Di Vale” pasta. The graphics feature pieces of rigatoni and highlight the fact that despite being in his 20th year racing, Rossi is still competitive and is "never overcooked."

If a powersports dealer cares about it, MPN covers it.

Published: Jun 2, 2014

This past weekend at Mugello, Valentino Rossi wore a helmet dedicated to “Di Vale” pasta (inspired by an actual Italian brand of a similar name). The graphics feature pieces of rigatoni and highlight the fact that despite being in his 20th year racing, Rossi is still competitive and is “never overcooked.”

Also on the helmet are a graphic with shafts of wheat and the Casanova and Savelli corners—Mugello’s right-left combination where Rossi often overtakes his competitors.

On the rear are Valentino’s inevitable bulldogs Caesar and Cecilia, this time eating from a bowl of pasta.

The cooking time for “Di Vale" pasta is strictly 46 minutes!

Helmet, rider and pasta are "Made in Tavullia" and are certified Italian products.

Sumitomo Rubber North America Hires New Dunlop Motorcycle Tires Regional Sales Manager

Jeff Botsford began his career in the motorcycle industry in 1991.

By Meagan Kusek

Meagan Kusek is the editor of Motorcycle & Powersports News. Since 2016, she has been covering various aspects of the B2B automotive markets, including professional carwashes, auto dealerships, motorcycle/powersport dealerships and collision repair shops.

Published: Mar 18, 2024

Sumitomo Rubber North America (SRNA), a subsidiary of Sumitomo Rubber Industries, Ltd., welcomed Jeff Botsford as regional sales manager for Dunlop Motorcycle Tires.

Dunlop Motorcycle Tires National Retail Development Manager Phil Waters stated, “We are thrilled for Jeff to join the Dunlop Motorcycle Tires team. He has extensive experience in the segment and fits the 'Top Talent' profile here at SRNA.”