BMW Motorrad USA has added BMW Motorcycles of Urbana to its network of official BMW dealers. The Urbana, Illinois-based motorcycle retailer will now offer a complete range of new and pre-owned BMW motorcycles, parts, accessories and rider apparel, as well as service by a BMW-certified master technician.
The dealership, located at 1602 N. Lincoln Avenue, has been a well-established motorcycle retailer since 1976. Now, owner Sam Selle is hoping to make BMW its bestselling brand.
“Adding the BMW brand is the crowning touch to our business,” said Selle, who began working in the parts department as a teenager in 1969 before purchasing the dealership in 1976. “Rider demographics indicate that there are a large number of BMW enthusiasts in central Illinois. We are eager to serve them.”
BMW Motorcycles of Urbana will offer special events throughout the year, including special demo and charity rides. An open house and poker run held June 4 attracted 150 participants and raised over $1,000 for St. Judes Children’s Hospital.
For more information about BMW Motorcycles of Urbana, visit www.bmwmotorcyclesofurbana.com.
