Ultima Synthetic and Premium Straight Weight Oils

t Engine Oils, 50W, 60W and 70W. Plus, it offers a Premium 80W-90 gear oil. The full line of oils is designed for a wide variety of uses and riding styles — from oils especially suited for break-in procedure and shorter-term use, to oils seeing extreme use, racing applications and extended use. Call Midwest Motorcycle Supply at (800) 325-3914 or visit www.ultimaproducts.com.

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River Road's lineup of apparel for motorcycle riders is now arriving at motorcycle dealerships in the U.S. While initially announced in Q3 2023, distribution of the River Road products took longer than planned.

Shortly after the introduction of the new line of riding gear, the River Road brand was acquired by Turn 14 Distribution. Turn 14 Distribution systems use the high standards of the automotive aftermarket (ACES and PIES), so onboarding of the distributor's acquired and distributed brands included an upgrade to the data on product naming, tracking, fitment and describing product features. The use of these tools gives Turn 14 Distribution dealers more access to exactly the parts they need with greater efficiency for the dealership parts staff. Now with the upgrade in place for River Road, dealers have full access to all the riding gear from the latest product launch.

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