fbpx

UBCO and Portland Trail Blazers Announce Official Partnership

As the Trail Blazers’ official electric adventure bike partner, a unique flagship hub at the Moda Center will provide access to UBCO’s products.

Oregon-based UBCO — a pioneer in electric adventure bikes — announced its official partnership with the NBA’s Portland Trail Blazers. The partnership marks the brands’ alignment in a number of areas, primarily a focus on sustainability initiatives, such as emission-free commuting and paths toward more environmental stewardship in adventure. 

Kicking off in 2023, UBCO and the Trail Blazers will launch a series of initiatives that highlight both companies’ local Pacific Northwest roots, helping to expand off-road riding and every-day adventure to more people in a sustainable and innovative way. Fans can look forward to exciting in-arena activations and engagements with mascot Blaze the Trail Cat, community and cause-driven events, sweepstakes for Blazers-themed UBCO 2X2 Adventure Bikes, and special promotions for Trail Blazers ticket holders and the general public. 

“As we look for different ways to engage with our fans, UBCO has presented itself as an innovative partner that aligns with our core values,” said Dewayne Hankins, president of business operations for the Portland Trail Blazers & Rose Quarter. “UBCO’s Adventure Bikes are a great opportunity for our Pacific Northwest community to stay active and explore in a sustainable manner. We’re excited to work together to provide wider access to the sustainable and versatile motorcycles through the unique flagship hub on our Rose Quarter campus launching in 2023.”

Most notably, the partnership will include the launch of UBCO’s first experience-driven flagship hub, where residents in the Pacific Northwest can learn more about UBCO’s easy-to-ride and versatile on- and off-road adventure bikes. Guests will be invited to try out the bikes with free guided test rides and be entered to win exciting game night experiences at Trail Blazers games.  

“We are thrilled to work with the Trail Blazers to bring UBCO’s iconic and sustainable electric adventure bikes to their passionate fans, and the greater Portland community,” said Phil Harrison, chief revenue officer for UBCO. “Our goal is to help more people experience the joy of motorized riding and adventure. This partnership will help us do that, providing wider access to the easiest, most versatile and sustainable motorcycle ever.” 

The UBCO retail hub will open in early 2023 outside Moda Center on the Rose Quarter campus. To get updates on the hub launch and sign up for exciting game night experiences and packs, visit ubco.com/trailblazers to register your interest for test rides. 

You May Also Like

Parts Unlimited Welcomes New South Central Region Sales Rep

Joby Windmiller comes with several years of powersports industry experience.

Joby Windmiller

Parts Unlimited has announced the newest sales rep for the South Central region covering Missouri and Arkansas: Joby Windmiller.

Windmiller comes to Parts Unlimited with several years of powersports industry experience, including sales and marketing at the distributor level. He started riding at a young age and has competed in motocross, hare scrambles and road racing.  He currently enjoys motocross track days, woods riding and dual-sport adventures and is a Charter Life Member of the American Motorcycle Association.        

Honda to Support MotoAmerica Mini Cup

The youth-focused championship is open to riders of Groms and some CRF-F models.

2024 MotoAmerican Mini Cup Honda Grom
Turn 14 Distribution Adds Gaerne to the Line Card

Gaerne is an Italian motorcycle footwear brand.

Turn 14 Distribution, Gaerne boots
Royal Enfield Introduces Global Rentals and Tours

The rental program extends to 60-plus destinations.

Segway Powersports and Octane Shift Gears With Strategic Financing Partnership

Effective, April 1, 2024, prime and non-prime consumers are eligible for financing on Segway’s entire range.

Octane, Segway Powersports

Other Posts

2024 Harley-Davidson Homecoming Festival Kicks Off in 100 Days

Tickets are on sale for Veterans Park headliners Red Hot Chili Peppers, Jelly Roll and HARDY.

Nitro Circus, Harley-Davidson Homecoming
MIC Statistical Annual Now Available

Get ahead of the motorcycle sales season.

Motorcycle Industry Council
REV’IT! TAILORTECH Design Challenge Offers U.S. Riders Chance to Win Custom Race Suit

Submissions will be accepted through April 21, 2024.

racing suit