UBCO Continues Global Expansion with Tucker Powersports U.S. Distribution

UBCO has begun its rollout of a global distribution partnership with Tucker Powersports.

Tucker’s resources will enable UBCO to reach adventure-hungry riders across the U.S. Tucker’s expansive dealer network and team of 75 dedicated and trained sales representatives will support UBCO’s plans to add 200 new dealers in 2022. Adding UBCO’s electric adventure vehicles (EAV) platform to Tucker’s portfolio will help the distributor expand the existing $50 billion USD powersports market and serve a fast-growing group of two-wheel adventurers.

Founded in 2015, UBCO’s two-wheel vehicles don’t fit any current category mold, crafted with exceptional design and engineering for tough off-road conditions, but road-registerable, electric, effortless and safe to ride. Because of this versatility, they provide a more inclusive, approachable and easy to maintain powersports option — whether traversing mountain trails, zipping through afternoon traffic or doing last-minute grocery runs. UBCO and Tucker are focused on boosting test rides so that as many customers as possible can experience this unique product in person.

“There is a huge opportunity for electrification in the powersports industry but also to build on the current customer experience. UBCO is seeing traction with the broadest audience ever, from the motorbike lover that wants an easy, everyday run-around alternative to their gas-powered motorbike, to the broader outdoor and adventure enthusiast seeing the 2X2 as a natural graduation from an e-bike or mountain bike, to an exciting entry point for people that have never ridden a motorbike and wouldn’t know where to start,” said Phil Harrison, UBCO chief strategy officer. “Our partnership with Tucker further underlines the product-market-fit we’ve achieved with our first and flagship vehicle, the 2X2, and enables us to scale rapidly to take advantage of the ever growing demand for adventure-enabling vehicles.”

“Tucker is the leader in e-power vehicles in the powersports space, and we believe that UBCO’s products are a great addition to our portfolio,” said Marc McAllister, CEO of Tucker Powersports. “UBCO helps us reach a unique customer and ensure we have a great solution for the adventurer or anyone in need of a tough, powerful two-wheeler that can cover almost any terrain. UBCO defines this category and we’re happy to have them on our team.”

At the peak of its U.S. expansion, the partnership with Tucker Powersports adds to UBCO’s recently launched partnerships with U.S.-based Chemix to develop a high-energy, cobalt-free battery and with REEF Technology Inc., the largest operator of delivery kitchens, logistics and proximity hubs, for its complementary direct-to-consumer strategy. For more information on UBCO and its recent partnerships, visit ubcobikes.com.

The Sturgis Motorcycle Museum and Hall of Fame recently named Marilyn Stemp and Steve Piehl to its board of directors.

Stemp is a pioneering figure in the motorcycle industry, founding IronWorks Magazine with her late husband, Dennis, and becoming the first female editor of a nationally circulated, mainstream motorcycle magazine. She also revived their trade magazine, Iron Trader News; edits the monthly Kiwi Indian News; contributes to several powersports media outlets; and is the founding editor of Sturgis Rider Daily. Stemp is a noted editor and writer of several motorcycle-focused books. Her consistent support for charitable efforts in the industry include the annual Biker Belles Celebration, Las Vegas BikeFest and as campaign chair for the Sturgis Motorcycle Museum’s development plan in 2014. She co-founded the Flying Piston charity events taking place in Daytona and Sturgis each year and is a National Ambassador for All Kids Bike. Stemp was inducted into both the Las Vegas Motorcycle Hall of Fame and the Sturgis Museum's Hall of Fame in 2018, and in 2022 she was recognized as one of the Top 100 Women in Powersports by DealerNews.