Twisted Throttle announced its acquisition of A Vicious Cycle, a Toronto-based parts and accessories dealer and distributor. The combination will enable Twisted Throttle to expand its reach into the Canadian market, allow the company to access additional distributed brands and provide better customer service to all Canadian customers, both dealer and consumer.
“We are excited to begin this next phase of growth. Customer service has always been one of Twisted Throttle’s greatest strengths, and with this acquisition we can leverage both company’s strengths and relationships to better serve our customers and ultimately create a stronger position in the market,” said Erik Stephens, owner and CEO of Twisted Throttle.
“Joining forces with Twisted Throttle simply made sense,” said A Vicious Cycle’s Eric Russell. “We have had a long and successful relationship as a Twisted Throttle dealer. This arrangement will allow us to build new relationships as well as deepen those that already exist.”
The transition will take place over the course of the next 12 months with no disruption to dealers and consumers. Until operational processes are merged, there will be no change in order processing or fulfillment.