Tucker Rocky Consolidates Distribution Centers


Tucker Rocky/Biker’s Choice has announced changes to “optimize its distribution center footprint.” The company has made a decision to consolidate inventory in its primary distribution centers (DCs). These are state-of-the-art facilities that use the latest technology, including high-density pick modules and battery charging stations, to fulfill dealer orders.

“Over the past three years, we have focused on our DC strategy, and invested heavily in square footage, people, processes and technology to provide unparalleled service levels,” says Dan Kent, Vice President of Operations. “Our facilities in Denver and Portland are smaller and do not have the space to support the technology and stocking strategies necessary to meet our current standards. Therefore, we are closing these DCs at the end of the year. We will adjust staffing levels in our other facilities to accommodate the transfer of orders as required.”

Kent says that having more inventory in fewer locations will improve customer fill rates and reduce the number of shipments necessary to complete an order. “Our dealers will spend less time on receiving and waiting for multiple packages to arrive.”

2016 has been a challenging year for the powersports industry, notes Eric Cagle, President of Tucker Rocky/Biker’s Choice:

“We are confident in our strategies as we have realized significant growth in the V-Twin market and continue to outperform our competition in the metric market. As we enter 2017, we see the opportunity to continue to grow around our optimized DC footprint, and we remain committed to improving our processes and technology in order to be recognized as the preferred distributor by powersports dealers.”

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