Tucker Rocky / Biker’s Choice announced on March 27 it has agreed to merge with Motorsport Aftermarket Group (MAG). LDI Ltd., LLC (“LDI”), the sole shareholder of Tucker Rocky / Biker’s Choice, will become the majority shareholder of the combined company. Leonard Green & Partners, L.P., the current majority shareholder of MAG, and other existing MAG shareholders will retain a significant minority interest in the combined company.
LDI has been a major participant in the powersports industry for 25 years through its ownership of Tucker Rocky / Biker’s Choice. At closing, J.A. Lacy, President and CEO of LDI, will become CEO of the combined company which will operate under the Motorsport Aftermarket Group name. Brian Etter will continue in his role as President of MAG’s branded product, media and online retail operations. Dan Courtney will continue as President of Tucker Rocky / Biker’s Choice.
“The strategic merit for this combination stems from the highly complementary product and service offerings of each of these businesses in the powersports industry,” said current MAG Chairman Arnie Ackerman. J.A. Lacy added, “Long-term success for the company will be built by bringing enhanced selection, service and solutions to powersports dealers in order to drive retail sales growth.”
The transaction is expected to close in the second quarter of 2014. The closing of the transaction is subject to customary regulatory approvals and closing conditions.