Tucker Preps for Big Week at AIMExpo in February

The Tucker Powersports team is running at full throttle in preparation for the industry’s premier event, AIMExpo, in Las Vegas this February. Staff and exhibit planners are creating an experience on the Tucker “campus” that rivals other events the company has done in both number of activities and dealer interest.

“We’re working hard to be ready for a record number of dealer attendees and a building that’s jam-packed with great products,” said Tucker Vice President of Marketing Lesley Madsen. “I’m excited to feel the energy in the hall this year. We all want the world to get back to normal, so now let’s get back to business.”

The Motorcycle Industry Council (MIC), producer of AIMExpo, reports that registrations from dealer attendees is at the highest level in the show’s 10-year history. With several companies recently signing on as exhibitors, the show at the Las Vegas Convention Center is virtually sold out.

A big portion of the exhibit space has been claimed by Tucker, which is creating an experience highlighting the distributor’s “owned” brands as well as several of the products that are exclusively distributed by Tucker. Tucker’s exhibit space will be in the center of the show and will offer easy access to many of Tucker’s partner companies, the New Products stage and other presentation areas as well. Not only will Tucker be showing its latest products, but the company will also highlight Tucker University, the company’s training program, which allows dealership staff and Tucker field reps to stay “in the know” for the latest news and information on Tucker-distributed products.

All of the Tucker sales reps will be in Las Vegas participating in product training and helping their dealers who are attending the show. The company will offer show specials on orders submitted by dealers while in Las Vegas.

“This year’s show is a huge step forward in delivering exactly what our customers need,” continued Madsen. “It’s a gathering place for dealers and the industry, an opportunity to learn about the changing marketplace and to celebrate the tremendous innovation we are seeing in the powersports aftermarket. Only 50% of the dealer attendees are identified as Tucker dealers, so we think we have an opportunity to bring more dealerships into the Tucker family at the show.”

“As the excitement for the upcoming show continues to build, we want to thank Tucker and the hundreds of other exhibitors for the commitment they are making with us to create the powersports event of the year,” said Andre Albert, director of marketing and events, MIC. “I for one can’t wait to see all the new products Tucker is unveiling at the show.”

Tucker will highlight several products that have never been shown to the public before, including Forcite Helmets, the newest products from Dainese and Answer Racing’s 2023 product lineup. The company will also announce several new products and new partnerships at the show.

AIMExpo 2023 runs from Wednesday, Feb. 15 to Friday, Feb. 17 at the Las Vegas Convention Center. Dealers and Media can register here.

The Sturgis Motorcycle Museum and Hall of Fame recently named Marilyn Stemp and Steve Piehl to its board of directors.

Stemp is a pioneering figure in the motorcycle industry, founding IronWorks Magazine with her late husband, Dennis, and becoming the first female editor of a nationally circulated, mainstream motorcycle magazine. She also revived their trade magazine, Iron Trader News; edits the monthly Kiwi Indian News; contributes to several powersports media outlets; and is the founding editor of Sturgis Rider Daily. Stemp is a noted editor and writer of several motorcycle-focused books. Her consistent support for charitable efforts in the industry include the annual Biker Belles Celebration, Las Vegas BikeFest and as campaign chair for the Sturgis Motorcycle Museum’s development plan in 2014. She co-founded the Flying Piston charity events taking place in Daytona and Sturgis each year and is a National Ambassador for All Kids Bike. Stemp was inducted into both the Las Vegas Motorcycle Hall of Fame and the Sturgis Museum's Hall of Fame in 2018, and in 2022 she was recognized as one of the Top 100 Women in Powersports by DealerNews.