Following the separation of the Motorsport Aftermarket Group (MAG) companies, Tucker Powersports announced today that it has completed the formation of its new leadership team.
“Today we named key team members and recently added expertise to create Tucker’s new leadership team,” said Sebastian Bretschneider, president and CEO of Tucker. “We now have a very lean and effective leadership structure in place that will enable the organization to focus on creating value for our customers and that will support and attract leading brands.”
Danny Anderson was appointed chief operating officer of Tucker Powersports. In this newly created role, Anderson will oversee purchasing, warehousing and transportation operations, inventory planning and merchandising. Anderson brings over 25 years of supply chain management experience at several fortune 500 companies.
Alejandro “Hondo” Huerta is made chief financial officer with responsibility for accounting, finance, risk and treasury. Huerta spent over a decade as a senior finance leader within the consumer packaged goods industry. He has led major global bottom- and top-line initiatives including footprint rationalization and global business strategy implementation.
In addition, Tucker named industry veteran Greg Blackwell chief commercial officer, where he will lead the company’s sales and marketing functions. Blackwell had been serving as Tucker’s senior vice president of sales and marketing for the last eight months and was recently recognized as one of the Top 100 Leaders in Powersports.
Tucker’s leadership team is rounded out by their current VP of Sales Jason Potter, VP of Marketing Jim Barker, and Director of Talent Kristin Krotosky.
Also, Tucker changed its organizational structure which led to the elimination of several positions through the process.
“Change can be challenging,” shared Bretschneider. “We are actively supporting those employees that are affected by our transformation in their swift and successful career transitions.”
“We have now implemented changes that make us more efficient and more effective, such as a significantly strengthened balance sheet, a reduced cost base, great leaders in place and a portfolio of strong house brands. This makes Tucker much stronger and we are going to demonstrate that to the powersports industry,” he concluded.