Triumph Motorcycles recently hosted its Global Dealer Conference in London, England. Gathering more than 1,200 dealers from across the globe, Nick Bloor, Triumph Motorcycles CEO opened the two day conference titled “Creating Growth Together,” first to thank the entire dealer network on delivering market share growth in every global territory and to share the brands future growth and investment strategies.
Held every three years, the objective of the global dealer conference is to deliver a fully immersive brand experience and openly share with the global dealer network the brand’s long term strategy and future products.
A separate expo zone included a display of the future motorcycle range, allowing dealers to directly engage with the product engineering teams and to learn about the latest products and emerging technologies. An interactive showcase demonstrated the latest motorcycle production and design processes, alongside a Moto2 test bike demonstration and a virtual reality experience.
Dealer Breakout Sessions
Following the main stage presentations each global market hosted their own breakout dealer meetings to present their trade programs and local market initiatives.
Triumph North America hosted a session with newly appointed General Manager Rod Lopusnak, who along with the Triumph North America management team, presented an entirely new range of dealer programs for the 2019 season.
Dealers joined an evening gala dinner hosted by Lord Digby Jones, which was used to recognize dealers for their strong retail performance and delivery of an exceptional customer experience.
Triumph Seattle were awarded the coveted “Dealer of the Year 2018” for their outstanding sales performance and exceptional levels of customer service.
Cascade Moto Triumph won a special “Lifetime Achievement Award” in recognition of their longstanding service towards Triumph Motorcycles and for creating a premium customer experience and consistent above target retail sales.
Scrambler 1200 global unveiling
As an end cap to the Global Dealer Conference, Triumph Dealers were treated to an exclusive VIP event to witness the globally streamed unveiling of the New Scrambler 1200. This high energy event saw one of the Expo halls filled with 90 tons of fresh dirt to create an indoor “Scrambling” course where teams of international press and VIP’s competed against each other. Former Super-Middleweight Boxing World Champion Carl Froch and skateboard legend Bob Burnquist rode the new Scrambler 1200 onto the main stage. Celebrity Triumph fans such as British Film Actor Tom Hardy and “The Grand Tour” presenter Richard Hammond were in attendance to watch the action. With live music, food trucks and “Scrambler” racing, this event was the perfect sign off to two days of open discussion and positive collaboration between Triumph Motorcycles and its cherished dealer partners.