RedBud Announces Title Sponsor for 2024 MX National

With BOB on board, RedBud, “America’s Motocross Track,” is primed for its 51st MX National, Saturday, July 6.

RedBud announced that upstart Bob The Cooler Co. will be the new title sponsor for the July 6 MX National — Round Six of the 2024 Pro Motocross Championship, sanctioned by the American Motorcyclist Association. Billed as “Not just a product — it’s a companion,” Bob’s frontman, former Motorsports Director for Rockstar Energy Jordan Cochrum, said there will be an immediate synergy with the RedBud fans in attendance. Bob The Cooler Co.’s reliable products are built for convenience and to keep you cool in the most epic moments of your life, which, to the legions of RedBud faithful, comes each and every year on Fourth of July weekend.

“We’ve been in the action sports biz for, like, forever,” said Cochrum. “And seriously, our gear will keep you chillin’ through life’s hottest moments. And in July … in Michigan … it doesn’t get any hotter than the gate dropping on the Bob The Cooler Co. RedBud MX National. Ask for us by name at your local powersports dealer.”

Bob’s is the silent backdrop to laughter, stories and cheers at gatherings for all walks of life and adventures, and for moto fans, Bob The Cooler Co. products are also an excellent starting/sticking point for all those free decals collected from the RedBud Midway and Pro Pits.  

“We’ve checked out the BOB cooler products, and I’ve sent some out with our equipment operators and crew — all coming back at the end of a long workday prepping for the National with, ‘Can I keep this?’ reviews,” said RedBud’s Tim Ritchie. “You always look for the right synergy with your sponsors, and with Bob The Cooler Co., I’ll tell you right now, these deals are going to be an instant hit with the RedBud crowd.”

Be sure to check out the “Bob’s Cool Zone” at RedBud, along with Nasty Beast Hard Tea from Monster Brewing Co., supporting the Fan Zone, ensuring a refreshing VIP experience with adult beverages. This partnership aligns with Bob The Cooler Co.’s commitment to providing high-quality, enjoyable and “chill” experiences to fans at RedBud.

  • What: 2024 Bob The Cooler Co. RedBud MX National, Round 6 of the Pro Motocross Championship
  • Where: RedBud MX, Buchanan, Michigan
  • When: July 6, 2024
  • Who: The world’s top off-road motorcycle racers in American’s biggest motocross race
  • Tickets and camping: Tickets are available online (www.redbudmx.com). More information at www.redbudmx.com and www.bobscool.com.

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