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Time Concepts Releases New ICON Signature Series Watch Inspired by Roland Sands

“The unique watch design is meant to invoke the feeling of instruments on a bike and reflects Roland Sands' individualism, as is seen in his motorcycle creations, and exhibits a very vintage character.”

Time Concepts, a watch firm known for making high-quality timepieces at remarkably affordable prices, has officially launched its newest series of watches under the Szanto brand, the Szanto ICON Roland Sands Signature Series. 

Roland Sands is an American motorcycle racer and designer of custom high-performance motorcycles. In his career as a professional motorcycle racer he won the 1998 AMA 250GP National Champion road racer championship, and today is also an award-winning designer of custom performance motorcycles. As the owner and founder of Roland Sands Designs, a company that sells custom motorcycle parts, he is known for unique designs and has developed a cult following around the world. 

Sands’ namesake watch is meant to reflect his zeal for racing and love for the motorcycling community. His ICON watch was designed with Roland involved in all design details. “The unique watch design is meant to invoke the feeling of instruments on a bike and reflects his individualism, as is seen in his motorcycle creations, and exhibits a very vintage character,” said Time Concepts Founder Barry Cohen. “Roland was instrumental in the overall design of his watch series.  We’re eager to share it with his fans.”  

The watch is rugged, tough and dependable, crafted with a satin brushed stainless case with screw case back, a scratch resistant mineral crystal and 100 meters water resistance. The strap is made of USA-sourced Horween leather, famous for its beauty and durability – it will quickly pick up the look of well-worn motorcycle boots and jackets and take on a vintage patina adding more character the longer it is worn. The straps feature easy on/off fingernail pull spring pins to allow for strap changes in a matter of seconds. However, the most impressive aspect of the design is raised padded ribs on the strap that emulate the beautiful stitch treatments seen on Roland’s signature jackets that are revered and collected all over the world.  

The Szanto ICON Signature Series are small collections of watches tied to famous individuals who have made their mark in a variety of fields. Time Concepts’ ICONs are masters of their respective crafts and all share an appreciation and affinity for quality timepieces. Other industry leaders in the ICON series include Indy Series and Indy 500 Champion Danny Sullivan, and renowned big-wave surfer, Shane Dorian, both of whom also worked closely with Time Concepts to define, design and develop a timepiece that connects to their respective styles and personalities, all while maintaining the Szanto commitment to excellence. In this way, ICON watches reflect the tastes and interests of the people who inspired them. 

“I’m honored to partner with Time Concepts on the design and introduction of the Roland Sands Icon Watch,” said Sands. “The resulting watch is a timepiece that embodies the love and passion that I have for racing, the motorcycling community and innovative design.”  

Link: Time Concepts

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