Three Legendary Bike Builders Unveil  New Creations at Daytona

In partnership with three of the country’s top motorcycle builders, Allstate Insurance Company has announced the unveiling of four custom motorcycle creations inspired by the company, one of which will be given away as the grand prize in a national sweepstakes. The unveiling marks the first-ever collaboration between legendary builders Arlen Ness, Rick Fairless and Dave Perewitz.

“These four beautiful and elaborate creations tell a unique story about our motorcycle product, industry innovations and rider advocacy efforts,” said Keith Rutman, vice president of Allstate’s consumer household unit. “All of these attributes – including safety, customization and advocacy aim to make the world a better place to ride.”

The customs, which are part of this collaborative effort, each bear unique themes that mirror the distinguished styles of the builders, while reflecting Allstate’s dedication to protection.

“Rick, Dave and I have distinct differences in our styles,” said Ness. “But in the end, we were able to come together with one goal in mind – the rider.”

The bikes will be on display during Daytona Bike Week at the Allstate Rider Protection Zone located at Daytona International Speedway, which opened March 9, and then will travel to other major motorcycle rallies across the country during 2012.

About the Bikes:

• Arlen Ness’ Custom Sweepstakes bike is a 2012 Victory Cross Country that features Ness billet wheels including 23" front with matching brake rotors, modular billet and steel handlebars, fusion grips and pegs, deep cut floorboards, stainless steel cables and a Ness front fender.

• Arlen Ness’ design features a special digger style frame, 124" S&S engine, 26" wheels, handmade tank and fenders, retro controls and a Le Pera seat. The bike will also feature special Allstate messaging and icons promoting protection.

• Rick Fairless’ design features a Strokers Dallas “Pam” frame, 124" S&S polished engine, 120 spoke radial laced wheels, 1938 Chevy headlight and custom pegs, grips, seat and handlebars. The theme for Fairless’ bike will feature special messaging to promote Allstate’s motorcycle awareness program called Once is Never Enough (ONE).

• About Dave Perewitz’ Custom Motorcycle Dave Perewitz’s design is a custom road glide motorcycle that features custom-built inner and outer fairings to hold an iPad, a stretched tank and dash with a raked and stretched frame, a 26” Performance Machine Contrast Cut front wheel, a sound system with Bagger Concepts lids and Kicker components, Danny Gray seat and infamous Perewitz flames. An iPad with the GoodRide by Allstate app is also included with the bike.

Fans will be able to register for the national sweepstakes for the Arlen Ness 2012 Victory Cross Country bike by entering online at www.allstate.com/motosweepstakes or by visiting the Allstate Rider Protection Zone at any of the rallies. Legendary builders Arlen Ness, Rick Fairless and Dave Perewitz have collaborated for the first time on four custom motorcycle creations inspired by Allstate Insurance, one of which will be given away as the grand prize in a national sweepstakes.

The Sturgis Motorcycle Museum and Hall of Fame recently named Marilyn Stemp and Steve Piehl to its board of directors.

Stemp is a pioneering figure in the motorcycle industry, founding IronWorks Magazine with her late husband, Dennis, and becoming the first female editor of a nationally circulated, mainstream motorcycle magazine. She also revived their trade magazine, Iron Trader News; edits the monthly Kiwi Indian News; contributes to several powersports media outlets; and is the founding editor of Sturgis Rider Daily. Stemp is a noted editor and writer of several motorcycle-focused books. Her consistent support for charitable efforts in the industry include the annual Biker Belles Celebration, Las Vegas BikeFest and as campaign chair for the Sturgis Motorcycle Museum’s development plan in 2014. She co-founded the Flying Piston charity events taking place in Daytona and Sturgis each year and is a National Ambassador for All Kids Bike. Stemp was inducted into both the Las Vegas Motorcycle Hall of Fame and the Sturgis Museum's Hall of Fame in 2018, and in 2022 she was recognized as one of the Top 100 Women in Powersports by DealerNews.