TCX Boots Names New Sales and Marketing Director

TCX Boots recently announced that Michael "Tex" Mawby has been appointed to a new role as director of sales and marketing. Mawby served previously as the brand's director of business development.

TCX Boots recently announce that Michael “Tex” Mawby has been hired as director of sales and marketing. Mawby served previously as the brand’s director of business development. News of the appointment was confirmed by Marco Poloni, TCX vice president of sales and marketing and head of  R&D. In his new position, Mawby will report directly to Poloni and continue to serve as the North American liaison to TCX company headquarters in Montebelluna, Italy.

“I am grateful for this new opportunity to expand my role with TCX and eager to take this brand to another level,” said Mawby. “There are a lot of positive changes on the horizon for TCX including a new product line, new team members and new ways of doing business. I don’t think that the future has ever looked brighter!”

Prior to joining TCX in early 2016, Mawby was president of Gerbing Motorsport after a multi-year management role with REV’IT! Sport. For many years he has been an avid motorcyclist and amateur road racer with four national AMA, WERA and USCRA road racing titles to his credit. In his spare time Tex enjoys buying and restoring vintage motorcycles.

“Since joining us early last season, Tex has proven to be a true asset for TCX. His always positive spirit, hard work ethic and dedication made his new appointment an easy decision for me,” said Poloni.


TCX Boots

You May Also Like

Turn 14 Distribution Adds Gaerne to the Line Card

Gaerne is an Italian motorcycle footwear brand.

Turn 14 Distribution, Gaerne boots

Turn 14 Distribution has announced the addition of Gaerne, a motorcycle footwear company, to its extensive line card.

“We are thrilled to welcome Gaerne to our product lineup. The company’s reputation for producing top-tier motorcycle footwear aligns with our mission to provide our customers with the best products the industry has to offer. Gaerne’s dedication to innovation, quality and performance makes them a perfect fit for our portfolio,” said James Kramer, divisional purchasing manager, Turn 14 Distribution.

Polaris Slingshot Introduces Over 40 New Styles in 2024 Spring Apparel Collection

Drawing inspiration from its vehicle lineup, the collection features bold and colorful designs coupled with subtle and sleek looks to show off one’s personal style.

Polaris Slingshot 2024 Spring Apparel Collection
Airbag-Equipped Harley-Davidson Smart Vest Offers Advanced Protection

Powered by D-air from Dainese Technology and sized for men and women.

Harley-Davidson Smart Vest
Apparel Pro: Embracing the Elements With Waterproof Motorcycle Jackets

Various styles of waterproof jackets are available for every type of customer.

motorcycle riding in rain
Joe Rocket Women’s Velocity2 Jacket

The Velocity2 Jacket has a removable/replaceable spine pad and a removable, full-sleeve, waterproof liner.

Women's Velocity2 Jacket

Other Posts

Royal Enfield Introduces Global Rentals and Tours

The rental program extends to 60-plus destinations.

Segway Powersports and Octane Shift Gears With Strategic Financing Partnership

Effective, April 1, 2024, prime and non-prime consumers are eligible for financing on Segway’s entire range.

Octane, Segway Powersports
2024 Harley-Davidson Homecoming Festival Kicks Off in 100 Days

Tickets are on sale for Veterans Park headliners Red Hot Chili Peppers, Jelly Roll and HARDY.

Nitro Circus, Harley-Davidson Homecoming