T3 Youth MX Helmet

Protecting future champions: DOT-certified, parent-approved.

T3 Youth MX Helmet
Z1R Warrant Youth Helmet

The injection-molded polycarbonate shell is contoured to fit smaller riders.

Z1R Warrant Youth Helmet
Greenger and Honda Powersports Release First Officially Licensed CRF-E2 Youth-Focused Electric Dirt Bike

The new model features a competitive balance of performance and value and is available exclusively through American Honda powersports dealers.

22 Greenger CRF-E2, Honda
Dirt Bike Program Introduces Black Youth to Careers in STEM

The program gives these Baltimore youth a chance to build skills in building, coding, designing and more.

Brittany Young
Indian Motorcycle Expands Electric Youth Bike Lineup

Smaller & Lighter, All-New Electric Youth Bike Delivers a More Approachable & Accessible Offering for Children Learning to Ride

2022 Polaris Lineup Includes New Ranger SP 570, Limited Edition Models and Youth RZR

Following a year that saw more consumers engaging in outdoor activities than ever before, Polaris has unveiled its 2022 models that enable and enhance outdoor work, adventure and recreation for both new and experienced riders. “‘THINK OUTSIDE’ isn’t just a tagline. It’s the lifestyle and mentality of our customers. They’re the ones that inspire and

Polaris Expands 2020 Lineup with New GENERAL and Youth Machines

Polaris Off Road has expanded its 2020 GENERAL and youth ATV lineups with the introduction of the new GENERAL 1000 Sport and all-new Outlaw 70 EFI.

Answer Racing AR1 Voyd Youth Helmet Combines Safety and Value

The AR-1 helmet is Answer Racing’s best value helmet ever, all while passing two of the most stringent safety standards by exceeding D.O.T. and ECE.

Z1R Introduces New Rise Ascend Youth Helmet

Is your growing young rider in between a child size and adult size helmet? Have them try on the brand new Z1R Rise Ascend Youth helmet for a perfect fit!

Motorcycle Survey Finds a High Number of Youth Plan to Start Riding

“It is important for the motorcycle industry to recognize there is a deep pool of potential riders, especially within the younger generation, as Discover the Ride’s data suggests.”

Youth ATV, UTV Market Expected to Hit $380M by 2024

Increased participation in events for off-road riding, including racing, has influenced and diversified the range of models offered in the segment, also allowing for a varied price range to support business growth.

Yamaha’s Top 3 Youth ATVs for the 2018 Holiday Season

Yamaha introduced the all-new Grizzly 90 this year, adding to its line of premier starter ATVs that would make an unforgettable holiday gift for entry-level riders.