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2024 PWC Updates

Find out what’s the latest with the new personal watercraft lines from Yamaha, Sea-Doo and Kawasaki.

personal watercraft, PWC
Yamaha Releases 2025 Snowmobiles — the Final Lineup

Yamaha sent out a message to all about its continued snowmobile support in addition to the announcement.

Yamaha 2025 Snowmobiles
Yamaha Expands bLU cRU Invitational Series in 2024

Featuring three U.S. races and the first-ever invitation for three top performers from YZ65, YZ85 and YZ125 classes to represent Team USA at the YZ bLU cRU SuperFinale in Europe.

bLU cRU Invitational
Yamaha Outdoor Access Initiative Grants Exceed $1 Million in 2023

Yamaha continues empowering communities and enriching outdoor recreation.

Yamaha Outdoor Access Initiative
Yamaha Expands bLU cRU Support for

Yamaha’s commitment to racing excellence continues.

Yamaha bLU cRU, ATV racing
Nothing But Good Vibes at Santa Barbara Motorsports

Santa Barbara Motorsports is working to make every door swing count.

Santa Barbara Motorsports
How Michael Maledon Leads the Offense at Elway Powersports

What began with one powersport dealership back in 2021 has now turned into five.

Yamaha Bicycles Announces ‘EXTRAvaganza’ Sales Program and New Reps at AIMExpo

Continued sales team growth serves expanding dealer network in 2024.

Hamilton Ory, Bill Dosek
Bridgestone Named Official Tire of Yamaha Champions Riding School

The new, multi-year partnership will feature leading products in Bridgestone’s premium motorcycle tire line to help riders gain sufficient confidence and comfort at each course.

Bridgestone Battlax Hypersport tires, Yamaha Riding School
Yamaha to Display TRICERA Design Concept at AIMExpo

The TRICERA was recently shown at the Tokyo Mobility Show.

TRICERA three-wheeler concept
Yamaha MT-09 to Sport Bridgestone BATTLAX HYPERSPORT S23 Tires

BATTLAX HYPERSPORT S23 tires feature a new pattern design to improve grip and other performance attributes crucial to sports riding.

BATTLAX HYPERSPORT S23 tires
Yamaha Empowers E-Bike Communities With Groundbreaking Outdoor Access Initiative Grants

Yamaha’s power-assist bicycle group drives trail excellence with inaugural e-bike project funding.

Yamaha Outdoor Access Initiative, e-bike trails, e-bike rider on trail